Defining New Media » New Media News, Tips, and Advice

The Word of Mouth Marketing Association defines an influencer as: A person who has a greater than average reach or impact through word of mouth in a relevant marketplace. Your job as a company, brand or marketer is to indentify, seek out, and engage with these influencers to gain the support of the influencer [...]

Tangent

Releasing and Marketing Your Idea

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Do you have an idea, maybe an application, or a piece of technology that you just think has to be out there? Maybe something in the back of your mind just waiting to be released. Today we talk about that also about an event I attended called StartUp Weekend. What is Startup Weekend? Startup Weekend [...]

Marketing Secret

How to Channel Your Markets Desire

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This show as inspired by a marketing great Eugene M. Shwartz author of the book Breakthrough Advertising. Here we go, strap in. (Also I have to apologize, my P’s in this audio popped a little, will fix that going forward). Desire: You Can’t Create It… But You Can Channel It The power, the force, [...]

Business Ideas

Here’s Why You Should Develop Your Own Intellectual Property

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Have you thought about the unique aspects of what makes your business different? Are those business ideas valuable to others? Not valuable in the way that you have where you have are present to give value but the ideas, the concepts, and the business practices. Today we talk about why it’s time to think [...]

Business Ideas

The 4 Disciplines of Experts

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I watched a fascinating presentation the other day from Joshua Foer on The99Percent.com. It was all about experts and the things that they have in common that keep them at the top of their game. That’s what we talk about today. What are those 4 disciplines and how can you put them into practice [...]

Internet Marketing

How to Build Authority for Your Website

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Today we talk about how to build authority for your website or domain. Having an authoritative website helps you create more leads, prospects, and sales. While not difficult there are some things to keep in mind when creating authority around what you do. Today we talk a little about this and cover things such as… [...]

Online Engagement

How to Create a Rock Solid About Us Page

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Today we talk about the most (or one of the most) important pages of a website. That page is the the “About Us” page. Also called the About Me, or About page this page continually ranks high as the most visited page of any website. We go through a few tips on creating a great [...]

Emotional Selling

Finding Your Markets Dominant Buying Motive

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Are you selling o what your core target market truly wants? Have you clearly indentified why your customers or clients really choose to buy what you have? In the book the Sales Advantage they mention a concept that I relate to new media marketing. Teh Dominate Buying Motive. This is essentially the emotional reason why [...]

Emotional Selling

Maslow’s Hierarchy of Needs and Earned Social Media

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In today’s podcast we talk about the needs of person and how can going deeper and understanding people can help you with success in earned media. So when you share messaging, offers, products, or communication in social media you might be able to get insight. Maslow’s Hierarchy of Needs says you can predict how people [...]

Future New Media

Future Technologies to Watch for Business

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Today we talk about how technology is changing. How the opportunity for processing power and connections for the average person is amazing. How we really are on the edge of a major change on how we communicate, interact, and find information. Cloud computing, mobile technology, RFID, NFC, and facial recognition are some of the things [...]

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