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Media giant Oprah Winfrey was born in the rural town of Kosciusko, Mississippi, on January 29, 1954. In 1976, Winfrey moved to Baltimore, where she hosted a hit television chat show, People Are Talking. Afterward, she was recruited by a Chicago TV station to host her own morning show. She later became the host of her own, wildly popular program, The Oprah Winfrey Show, which aired for 25 seasons, from 1986 to 2011. That same year, Winfrey launched her own TV network.

 

 

Delta Lea Goodrem (born 9 November 1984) is an Australian singer-songwriter, pianist, and television actress. Born and raised in Sydney, Australia, she enrolled in dancing, acting, singing and piano classes at a young age. She began her career as a child actress, starring in various television shows and rose to prominence in 2002 in the Australian soap opera Neighbours as Nina Tucker.

Venturing into the music industry, Goodrem recorded an album entitled Delta through an independent label, which was never released due to legal reasons. Subsequently signing to Sony at the age of 15, she released her multi-platinum album Innocent Eyes which topped the Australian Albums Chart and reached number two on the UK Albums Chart. It became one of the highest-selling albums in Australian history, with over 4 million copies sold worldwide and all five of its singles; “Born to Try”, “Lost Without You”, “Innocent Eyes”, “Not Me, Not I”, and “Predictable” reaching number one in Australia and the first three reaching the top ten in the UK. This gave her the record for becoming the first ever artist to have five number one singles from a debut album.

Latest Stories for Today

 

New Organ Destroying “R.I.P.” Bullet Has Completely Sold Out

(Facebook) Nobody wanted to buy segways, but a deadly new copper bullet “designed to take out all your vital organs” has completely sold out. The R.I.P., which is being marketed as the “last round you’ll ever need, ” ”travels at 1265 feet per second and enters a target with devastating force, ” an advertisement says. “The R.I.P. then seperates [sic] into 9 distinct wound channels inside the target.” Boy, does that ever sound fun, and also highly applicable to our everyday lives. New Organ Destroying “R.I.P.” Bullet Has Completely Sold Out

What Can You Learn From Looking at The Data of Over 100, 000 Sent Emails?

It’s based on data they’ve collected from over 100, 000 emails sent to Campaign Monitor customers. From their data set they have come up with some noticeable rules of thumb that may help you increase the effectiveness of your email marketing. As every online marketer knows, it€™s becoming increasingly difficult to execute email campaigns that look great, render perfectly, and drive top results. What Can You Learn From Looking at The Data of Over 100, 000 Sent Emails?

MILLER: Huge majorities on East Coast support national gun registry

A shocking poll released Tuesday shows overwhelming majorities of people in Virginia, New York and New Jersey support a national gun registry. It shows that 68 percent of New York voters and a whopping 74 percent of New Jersey voters are in favor of establishing a national gun registry. “Given the exceptionally high numbers of support for President Obama and Hillary Clinton in this poll, it isn’t surprising that there would be high numbers of support for draconian gun control proposals, ” he told me. MILLER: Huge majorities on East Coast support national gun registry

The New USA? Secession Movement Gains Steam

Jeffrey Hare runs the 51st State Initiative in Colorado, an effort to fight an out-of-control legislature trying to ram big government policies down the throats of voters. Secessionist talk has filled town hall meetings and the divide discussed is not just ideological. Rural Americans across many states feel they’re not being heard. The New USA? Secession Movement Gains Steam

This Weeks Latest History News

Neolithic Bones Discovered in Irish Cave

In total, 74 graves have been uncovered, including 31 new inhumations. © Samuel David Inrap 2013 Gallic and Gallo-Roman tomb complexes The necropolis itself has been known since 1909 after the publication of a preliminary study carried out at the time of the planting of a vineyard. The site has been shown to represent part of a larger funerary area;  in 1999 a group of 29 burials were excavated at Vaugrignon, 300 metres to the west. Neolithic Bones Discovered in Irish Cave

Ireland’s Seventeenth-Century Pirates

She has examined two sets of stairs carved out of cliff rock, one near “Dutchman’s Cove” that also had niches for candles or lanterns, and one near “Gokane Point” that led to a subterranean cavern with a waterway. Pirates and smugglers would have been able to reach the sea in the dark with these staircases. Kelleher also wants to look for the pirate fleet destroyed by the Dutch in Crookhaven Harbor in 1614. Ireland’s Seventeenth-Century Pirates

NEW DISCOVERIES AT THE GALLIC NECROPOLIS OF ESVRES-SUR-INDRE

In total, 74 graves have been uncovered, including 31 new inhumations. © Samuel David Inrap 2013 Gallic and Gallo-Roman tomb complexes The necropolis itself has been known since 1909 after the publication of a preliminary study carried out at the time of the planting of a vineyard. The site has been shown to represent part of a larger funerary area;  in 1999 a group of 29 burials were excavated at Vaugrignon, 300 metres to the west. NEW DISCOVERIES AT THE GALLIC NECROPOLIS OF ESVRES-SUR-INDRE

How Slavery and African Food Traditions Shaped American Cooking

Sapelo, a barrier island about the size of Manhattan, has about 50 residents, primarily descendants of African slaves who settled here after slavery was outlawed. In Bailey’s family, the tiny red legume, with its thin, firm shell; creamy interior; and sweet, buttery flavor was just another staple she and her family planted, harvested, and cooked. This red pea, which originated in Africa and is the original ingredient in the region’s quintessential rice-and-beans dish Hoppin’ John, is just one of the many heritage crops from the African continent receiving new attention from farmers, chefs, scientists, and food historians. How Slavery and African Food Traditions Shaped American Cooking

Modern Human Hunter-Gatherer Foraging Patterns May Provide Clues to the Past | Popular Archaeology

Foraging patterns of modern human hunter-gatherers may provide clues to how ancient hominin (early human) ancestors foraged for food sources. Raichlen and colleagues studied the behavior by observing 44 individuals of the Hadza hunter-gatherer people of Tanzania. They equipped them with GPS units and tracked their movements over 342 foraging activities from two camps through both dry and rainy seasons. Modern Human Hunter-Gatherer Foraging Patterns May Provide Clues to the Past | Popular Archaeology

A Jewel in Two Crowns

In 2011, National Geographic magazine visited Crimea for an in-depth look. Officially known as the Autonomous Republic of Crimea, it has its own parliament and capital, Simferopol, but takes its orders from Kiev. No one could have ever imagined the 1991 collapse of the Soviet Union, when Crimea would be pulled out of the orbit of Russian rule along with an independent Ukraine. A Jewel in Two Crowns

The Best Post Oscars Wrap Up Stories

 

Opinion: Oscars give black artists their rightful place

There was little opportunity for embarrassment as the evening clipped cheerfully along, and even the disorienting sight of 81-year-old Kim Novak’s facelift was mitigated by best actor winner Matthew McConaughey’s courtly grace as they presented the animation prizes. The opinions expressed in this commentary are solely those of Gene Seymour. Opinion: Oscars give black artists their rightful place

Oscars 2014: Roundup of commercials during Academy Awards

Did you tune in to the Oscars on Sunday? Advertisers hope so — major brands including Pepsi and Dove paid an average of $1.8 million for 30-second commercial spots on ABC during the awards show. To show that people in that age range “still got it, ” the commercial promotes “Life Re-imagined” on its website, which has “tools, support and connections.” Dove It’s an open letter to the armpit. Oscars 2014: Roundup of commercials during Academy Awards

Oscars 2014: Vanity Fair party delivers in giddy fashion

Both DeGeneres and her wife, Portia de Rossi, stopped by the exclusive event for just a few minutes. For many, the night was about letting loose and seeing old friends. Some of Hollywood’s younger stars provided tips and industry advice to one another. Oscars 2014: Vanity Fair party delivers in giddy fashion

Oscars 2014: Leonardo DiCaprio strikes out, fans cry ‘#PoorLeo’

DiCaprio’s fans and supporters, however, were not so magnanimous, taking to Twitter to voice their displeasure. The second half of the image is a reaction shot of DiCaprio’s dejected countenance. Less surprising was the emergence of one more hashtag: #NextTimeLeo. Oscars 2014: Leonardo DiCaprio strikes out, fans cry ‘#PoorLeo’

Oscars 2014: Frozen’s “Let It Go” Rhyming Acceptance Speech

For the legions of Frozen fans out there, a Best Song win for “Let It Go” may have seemed like a foregone conclusion €” but not so much to its creators. “It was making us very nervous because we knew how exciting it would be to win.” But, of course, they had no reason to worry. “It€™s a real blessing.” It was also good news for fans of rhyming couplets. Oscars 2014: Frozen’s “Let It Go” Rhyming Acceptance Speech

Who Was Matthew McConaughey’s Co-Presenter at Oscars?

Twitter fired up with questions when Oscar-presenter Matthew McConaughey appeared on stage with a companion nobody recognized. The 81-year-old actress is best known for her role in Alfred Hitchcock’s 1958 classic ‘Vertigo’. Who Was Matthew McConaughey’s Co-Presenter at Oscars?

 

’12 Years A Slave, ‘ ‘Gravity’ Win Big At The Oscars : The Two-Way : NPR

The big award of the night, for Best Picture, went to 12 Years a Slave. The film tells the harrowing tale of Solomon Northup, a free black man in New York who was sold into slavery. (See the full list of winners below.) The big acting awards went to Matthew McConaughey and Cate Blanchett. ’12 Years A Slave, ‘ ‘Gravity’ Win Big At The Oscars : The Two-Way : NPR

Is Big Mama’s and Papa’s Pizzeria any good? Yelp reviews are mixed.

Ellen DeGeneres with a Big Mama’s and Papa’s pizza delivery man onstage during the Oscars. The pizzas arrived, and DeGeneres, with the help of a telegenic delivery man, delivered them to the stars. Later, she passed around Pharell’s hat to collect cash (and Lupita Nyong’o’s lip balm) to go toward the cost of the pizzas. Is Big Mama’s and Papa’s Pizzeria any good? Yelp reviews are mixed.

The Latest News Today

 

The New York Times’ 1853 Coverage of Solomon Northup, the Hero of “12 Years A Slave” | History

This is part of a new series called Vintage Headlines, an examination of notable news from years past. For 12 years,  violinist Solomon Northup toiled as a slave in Louisiana in secret, after being kidnapped from his home in Saratoga, New York, and sold for $650. Finally, on January 4, 1853, after an allied plantation worker sent several letters north on his behalf, Northup was freed, and returned home. The New York Times’ 1853 Coverage of Solomon Northup, the Hero of “12 Years A Slave” | History

Yandex Tanks – Business Insider

Yandex is down about 14% so far. Yandex Tanks – Business Insider

Apple’s “iOS in the Car” Becomes CarPlay, Due in Vehicles Later This Year

Apple on Monday announced CarPlay, its effort to give the iPhone a bigger place inside cars. Unveiled at an auto show in Geneva, Switzerland, CarPlay lets drivers access their iPhone content and maps from the car’s entertainment system. Apple first talked about its plans for CarPlay at its developer conference last year, then under the name iOS in the Car. Apple’s “iOS in the Car” Becomes CarPlay, Due in Vehicles Later This Year

The Influencer Strategy

 

The Word of Mouth Marketing Association defines an influencer as:

A person who has a greater than average reach or impact through word of mouth in a relevant marketplace.

Your job as a company, brand or marketer is to indentify, seek out, and engage with these influencers to gain the support of the influencer for your business, product or service.

Read more on the Influencer Marketing Strategy.

Why it’s effective:

  • People trust friends
  • People trust known authority
  • People Trust social proof (independent sources and many of them)

Some of the best influencer strategy overviews come from Michael Wu, Lithium’s Principal Scientist of Analytics. Check out these posts:

Listen Below

Releasing and Marketing Your Idea

Do you have an idea, maybe an application, or a piece of technology that you just think has to be out there? Maybe something in the back of your mind just waiting to be released. Today we talk about that also about an event I attended called StartUp Weekend. What is Startup Weekend?

Startup Weekend recruits a highly motivated group of developers, business managers, startup enthusiasts, marketing gurus, graphic artists and more to a 54 hour event that builds communities, companies and projects. It is an amazing opportunity to connect with other passionate and skilled individuals, and perhaps even find a co-founder or two to transform your idea into reality. StartUp Weekend.

To find about the Twin Cities Start Up Weekend visit here. The team I was on Polywiks, helping you discover how your values match up with how your politicians actually vote. I give a little minor case study on how we were able to create an email list, facebook and twitter followers.

Listen Below

How to Channel Your Markets Desire

 

Image by oddsock

This show as inspired by a marketing great Eugene M. Shwartz author of the book Breakthrough Advertising. Here we go, strap in. (Also I have to apologize, my P’s in this audio popped a little, will fix that going forward).

Desire: You Can’t Create It… But You Can Channel It

The power, the force, the overwhelming urge to own that makes advertising work, comes from the market itself, & not the copy. Copy cannot create desire for a product. It can only take the hopes, dreams, fears and desires that already exist… and focus these already existing desires on to a particular product.

It’s there, you just need to tap into it.

By simply directing this gigantic, already existing mass desire –rather than being required to create it – advertising thus commands an economic force hundreds of times more powerful than the mere number of dollars the advertiser can spend on it. This is the amplification effect.

3 Stages of Desire

  1. Choose the most powerful desire that can possibly be applied to your product. Every product appeals to 2,3 or 4 of these mass desires. But only one can predominate
  2. Acknowledge the desire – reinforce it – and/or offer the means to satisfy it – in a single statement in the headline of your ad
  3. Take the series of performances built into your product – what your product does – and you show your prospect how these product performances inevitably satisfy that desire

3 Vital Dimensions of Mass Desire

  1. Urgency
  2. Intensity
  3. Degree of Demand
Choose the mass desire that give you the most power in all 3 dimensions. The single overwhelming desire existing today. Your choice among these alternative desires is the most important step you will take in writing your ad.
Tomorrow we will cover another important aspect of marketing… state of awareness. If you liked today’s show please share with your network, and thank you!

Here’s Why You Should Develop Your Own Intellectual Property

 

Intellectual Property

image by gurdonark

Have you thought about the unique aspects of what makes your business different? Are those business ideas valuable to others? Not valuable in the way that you have where you have are present to give value but the ideas, the concepts, and the business practices. Today we talk about why it’s time to think about building your own intellectual property.

A few things I’ve seen lately have pushed me to focus on why it’s important to have your own IP. I recently read the book The End of Work by Jeremy Rifkin. This book is basically about how technology is killing the human labor force. I like reading books that are a few years old to see if they were accurate in their predictions. This one seems spot on.

For instance the news from the World’s Largest Electronics Manufacturer Foxconn Wants 1 Million More Robots In 3 Years. Bye-bye Human Labor. Then we have Japanese Scientists Invent Robot That Learns, Thinks, and Acts.

I also give my experience of a new software program that takes graphic designed PSD files and turns them into WordPress themes. Then we have the Y Combinator concept. From Wikipedia:

Compared to other startup funds, Y Combinator provides very little money ($14,000 for startups with 1 founder, $17,000 for startups with 2 founders, and $20,000 for those with 3 or more[2]). This reflects co-founder Paul Graham’s theory that between free software, dynamic languages, the web, and Moore’s Law, the cost of founding an information technology startup has greatly decreased.[3] Wired has called Y Combinator a “boot camp for startups”.[4]

14K – 20K is not a lot of money for a startup but with Moore’s law and the cost of development tools and languages it makes sense. I’ve seen it first hand when I attended a start up weekend here in St Paul, MN.

Technology Is Changing All Levels of Labor

All of these lead me to think that technology will drastically change the labor force within 10-12 years. It’s not just manual labor but sales, management, and a host of other traditional white-collar jobs. Just look at what has happened to Wall Street. Trades can now be executed within 150 micro seconds or 1/2000th the time it takes the human eye to blink. Welcome to the age of algorithmic trading —- the new order. Another term that’s used is HFT or High Frequency Trading. In studies I’ve seen algorithmic trading accounts for nearly 60% of the volumes.

So no longer do we need the men and women who decided what to trade, did the research, or even provided the human touch. Now a machine decides in an amazing slice of time what to trade, when, and how. Could something similar happen in your industry? If so who are the ones that are continuing to get paid? In the HFT and Wall Street world it’s the programmers (the ones with IP).

Outside of this conversation is the moral stand and what this means for our society. Given this drive for technology to replace human labor what is one answer? I believe it’s to develop your own form of intellectual property. So let’s jump in…

What is Intellectual Property?

There are 4 main types of IP.

  • Copyrights (think stuff like books and music)
  • Trademarks (stuff like business logo, name, slogan)
  • Patents (most valuable a “business method” or new technology)
  • Trade Secrets (think the Coca Cola Recipe)

It’s that last one that is most relevant to our discussion today.

Trade Secrets as Intellectual Property

Trade secrets are secrets of your business trade. A few good examples of intellectual property trade secrets:

  • Recipes
  • Business Methods
  • Marketing Strategies
  • Anything else that gives the business a competitive advantage

A trade secret is not a patent or a trademark. Both patents and trademarks are matters of public record, while a trade secret is confidential and proprietary. Trade secrets cover information that includes formulas, patterns, compilations, programs, devices, methods, techniques or processes.

Questions for Your Own Trade Secrets

Developing assets from your own unique business experience and processes has the potential to open other revenues sources. We’ve recently gone through this exercise at You Brand, Inc. We found we have a few things that are unique and are opportunities for trade secrets.

So what can you do about developing your own IP? Here are some questions I’d start with:

  • What aspects of my business model makes me different from my competitors?
  • What aspects of business is valuable to others?
  • What aspects of what I do or my business would someone pay for without me being present?

I believe as technology innovation accelerates human logic and unique practices developed by a thinking person will become more important. Even if that doesn’t happen I still think developing your own unique IP will give you a possible extra revenue source.

I’ve also found a good overview of protecting your trade secrets. Check that out right here.

What do you think? Is IP important for everybody to consider or will machines and tech never be able to replace your role or your value you provide?

The 4 Disciplines of Experts

 

Image by Mai Le

I watched a fascinating presentation the other day from Joshua Foer on The99Percent.com. It was all about experts and the things that they have in common that keep them at the top of their game.

That’s what we talk about today. What are those 4 disciplines and how can you put them into practice in your business?

  1. Experts tend to operate outside of their comfort zone and study themselves failing. For instance, the best figure skaters are the ones that practice the jumps they don’t land instead of the ones they do.
  2. They will try to walk in the shoes of someone who is more competent than them. For instance, studies of the great chess players reveals that the indicator of how good and fast they grow as chess players has more to do with how much time they spend studying grandmaster chess players–not how much they play themselves.
  3. Experts crave and thrive on immediate and constant feedback.
  4. Experts treat what they do like a science. They collect data, they analyze data, they create theories about what works and doesn’t work, then test them.

Here’s What to Do Next

Take all four of those key ideas and figure out how you can put them into practice in your business or what you do. Get specific and create a strategy to put these into action.