The Word of Mouth Marketing Association defines an influencer as: A person who has a greater than average reach or impact through word of mouth in a relevant marketplace. Your job as a company, brand or marketer is to indentify, seek out, and engage with these influencers to gain the support of the influencer [...]

Do you have an idea, maybe an application, or a piece of technology that you just think has to be out there? Maybe something in the back of your mind just waiting to be released. Today we talk about that also about an event I attended called StartUp Weekend. What is Startup Weekend? Startup Weekend [...]

  This show as inspired by a marketing great Eugene M. Shwartz author of the book Breakthrough Advertising. Here we go, strap in. (Also I have to apologize, my P’s in this audio popped a little, will fix that going forward). Desire: You Can’t Create It… But You Can Channel It The power, the force, [...]

  Have you thought about the unique aspects of what makes your business different? Are those business ideas valuable to others? Not valuable in the way that you have where you have are present to give value but the ideas, the concepts, and the business practices. Today we talk about why it’s time to think [...]

  I watched a fascinating presentation the other day from Joshua Foer on The99Percent.com. It was all about experts and the things that they have in common that keep them at the top of their game. That’s what we talk about today. What are those 4 disciplines and how can you put them into practice [...]

Today we talk about how to build authority for your website or domain. Having an authoritative website helps you create more leads, prospects, and sales. While not difficult there are some things to keep in mind when creating authority around what you do. Today we talk a little about this and cover things such as… [...]

Today we talk about the most (or one of the most) important pages of a website. That page is the the “About Us” page. Also called the About Me, or About page this page continually ranks high as the most visited page of any website. We go through a few tips on creating a great [...]