First up we have some good insights from the DMA 2011. Here’s what Biz Stone said: “The mechanization of ‘flocking’ is rudimentary with birds and fish, with the behavior of one influencing all the others,” said Biz Stone, co-founder and creative director of Twitter Inc., in his keynote address today at the Direct Marketing [...]

  I’ve been fortunate to meet some great sales people. One common thread I’ve noticed with sales people at the top of their game is they have the ability to only deal with buyers. They have the knack for figuring out early on who is a buyer and who isn’t. The buyers are who they [...]

  In the last week AIRBnB had a big PR challenge. AirBNB is an online marketplace for peer-to-peer traveling. They enable people to earn money by renting out extra space, and offer travelers a viable alternative to hotels. Recently a AirBnB host named EJ had her home vandalized and was traumatized by the experience. She [...]

Today in addition to covering a couple of stories we talk about marketing opportunities. What got me thinking about this was in our efforts for us to internally create a digital marketing plan we ignored the most obvious choice for engagement. It wasn’t because we didn’t know better, I believe it was because it was [...]

Today we cover connecting with non-influencers, a facebook app that shares with you if you are sharing inappropriate info, and a great new mobile marketing technology that I think we should watch. First up a post from Forbes about an interview from Guy Kawasaki: I recently interviewed Guy Kawasaki at an event hosted byINFORUM at [...]

In this episode I share with you the results of a product and marketing change I’ve recently made. That is at the end of the show so if you are interested in just that skip to the last part of the podcast. Before that I mention a great post from an the best email provider [...]

Rather than searching town to town for a product and being unable to find it, consumers can now log on to the Internet, conduct a search and obtain several resources where a purchase can be made. From ease of shopping to product information and reviews, consumers have taken to the Internet to make more informed [...]