Are you selling o what your core target market truly wants? Have you clearly indentified why your customers or clients really choose to buy what you have? In the book the Sales Advantage they mention a concept that I relate to new media marketing. Teh Dominate Buying Motive. This is essentially the emotional reason why [...]

In today’s podcast we talk about the needs of person and how can going deeper and understanding people can help you with success in earned media. So when you share messaging, offers, products, or communication in social media you might be able to get insight. Maslow’s Hierarchy of Needs says you can predict how people [...]

What is a a secret tool you can inject into all your new media communications? Priming. Priming is a psychological term that essentially explains how an earlier stimulus influences response to a later stimulus. It works best when you the two relevant pieces of information are presented in a similar manner. For instance a verbal [...]

Does your digital marketing strategy bring you closer with your prospect or current customer? Does it create a bond of trust with them? Does your digital communications bring your target market closer to trusting you or your company? A check for trust might just be the one check you do in your digital communications. Read [...]

  Local marketing is rapidly changing. When I see a new platform like the one we talk about today I get a little excited. First, it makes total sense. Second, it seems to be something that really can help a localized business. That tool is called Chalkboard. Chalkboard is a localized advertising platform that just [...]

  What if Netflix had been more empathetic in their communication? Is there a lesson we can learn from the latest Netflix pricing change outrage? First, I’m not one to Monday morning quarterback a business or PR snafu, but I think there is a good lesson to learn here. So I’m grabbing the football on [...]

Is “enoughness” a trend that is something we should pay attention to? When listening to a podcast recently I came across a futurist conversation. A couple of things struck me here. A couple of things struck me here.  First they spoke about how the top five jobs in five years have not even been invented [...]

Today we cover AI news of the future, local competition for google, and a great term “Mind-type”. The emergence of artificial intelligence is to transform the Internet industry and social networking over the next decade, Russia’s leading web tycoon said in an interview on Tuesday. More here. Google is continuing its push toward nabbing local [...]

What is a a secret tool you can inject into all your new media communications? Priming. Priming is a psychological term that essentially explains how an earlier stimulus influences response to a later stimulus. It works best when you the two relevant pieces of information are presented in a similar manner. For instance a verbal [...]

Today we talk about the issues surrounding advertising to children. Is it right? As we move further to understanding people and what motivates us is it right for us to use this knowledge to advertise to kids? I mention a story from the Star Tribune on advertising on school websites and some local posts from [...]