Integrated Marketing

TrendsMap, SocialDitto, and What is RTB or Real Time Bidding

No Comments 09 March 2011

There is this really cool trending website called Trendsmap that I suggest you take a look at. It allows you to easily see what is trending around the world, in your state, and even in  your local area. Great tool and I highly recommend it. Next is another great tool for sharing or embedding Tweets [...]

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Integrated Marketing

How You Can Get an Edge with an Integrated Campaign and DreamSeekers from Billboard

No Comments 13 September 2010

A great example of an integrated new media campaign comes from Ford and the Edge. Ford is driving potential buyers to its website to learn more about its “MyFord Touch” technology in an integrated marketing campaign promoting the 2011 Edge sports utility vehicle. View the story here, the website fordvehicles.com, and the Facebook page. For [...]

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Integrated Marketing

Direct Marketing, Amazon Facebook, Trusting Google Results, and BuzzLogic New Ad Unit

No Comments 29 July 2010

Direct-marketing legend Lester Wunderman has installed shoji screens on the windows in his New York office so he can’t look out — what he sees is “this great light.” The screens help him achieve an “in-look” as opposed to an “out-look.” And, as Robert Frost said, that has made all the difference. Young people who [...]

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