Location Marketing

The Mistake of On Demand Local Deals, 3% of Facebook Klout, Lytro Camera

No Comments 23 June 2011

  It took some doing but it seems as though a company has found a new twist on the daily deal model. Loopt has introduced a feature to its Loopt u-Deals service that allows consumers to request daily deals from local businesses. Read more at MarketingVox. Recent findings from PageLever revealed the reach of your Facebook Page [...]

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Location Marketing

Internet Freedom Bill…Wait, No…What, NFC in Phones, and Mobile Payments

No Comments 23 February 2011

It should be criminal the way our lawmakers name our bills. A Senate proposal that has become known as the Internet “kill switch” bill was reintroduced this week, with a tweak its backers say eliminates the possibility of an Egypt-style disconnection happening in the United States. more here. The Near Field Communication (NFC) market has [...]

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Location Marketing

Parent Tech Support, Mobile Search Up 130 Percent, Patch Local Play

No Comments 14 December 2010

A bunch of folks over at Google find themselves in this situation nearly every time they visit their families around this time of year. That’s why they’ve launched TeachParentsTech.org, a “tech support care package” that’s meant to help kids teach parents about computer basics. More from Mashable and visit the site TeachParentsTech.org. As more and [...]

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Location Marketing

Fight for Your Mobile Phone and Google Hotpot

No Comments 17 November 2010

The rivalry between Google and Facebook is breaking out all across the desktop, from competition over display ad dollars to data portability to perhaps even email. But where this war of attrition will really play out is on the mobile web — specifically for dominance of the growing intersection of mobile, location, advertising and commerce. [...]

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Location Marketing

Huge Google Place Opportunity, SMB Social Madness, and SCVNGR

No Comments 04 November 2010

Place Search, introduced by Google this week to organize results around geographic locations, may help consumers find new businesses nearby, but it may hurt the search marketing efforts of national marketers, said industry experts. To me this is a huge opportunity for local business. Get placed now. Read more from DMNews.com. Free or low-cost social [...]

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Location Marketing

Hyperlocal and What You Should Do About It

No Comments 01 November 2010

Hyperlocal is an ugly word. And yet it is regularly used in discussions about journalism on what we used to call the Worldwide Web. If local is good, then hyperlocal – according to digital newspeak – must be doubleplusgood. More on Hyperlocal. I never know what to think when I see a rating next to [...]

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Location Marketing

We Continue Our Drive Towards Localization

No Comments 28 October 2010

Gowalla Steadily Moves Past The Check-In With City Pages, Business Listings And More. Read more from TechChrunch. ‘Daily deals’ sites turn discounts into a social media phenomenon. A new breed of coupons offers eye-popping savings at local stores and activities, but the chance to buy each one usually lasts 24 hours or less. more from [...]

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Location Marketing

What Does Local Mean and Groupon Reality

No Comments 05 October 2010

To consumers in the U.S. and elsewhere, “buying local” isn’t a top priority in and of itself, according to a new study from Communispace. Instead, localism becomes an important part of a product’s overall value proposition when it is perceived by consumers as a means of obtaining “a high-quality, cost-effective, safe and reliable product,” sums [...]

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Location Marketing

Legal Cloud Issues, GeoLocation Thoughts, Local Newspaper from Vegas, and Adwords Transparency

No Comments 28 September 2010

The Electronic Communications Privacy Act (ECPA) was enacted in 1986 to protect user data from government oversight and significant portions haven’t been updated since. That’s a problem, advocates say, because the law is now completely outdated. The law currently gives more protection to data you store locally and less to data kept in the cloud [...]

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Location Marketing

Location Based Wars, Shopkick, BranchOut, and Social

No Comments 18 August 2010

Choose your side in the checkin wars. We have Foursquare, Gowalla, and now possibly Facebook jumping in a big way. Another application is mentioned below that to me has huge potential. Major retailers are working with a new smartphone application that tracks and offers promotions to shoppers as they move from outside the store, to [...]

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