This show as inspired by a marketing great Eugene M. Shwartz author of the book Breakthrough Advertising. Here we go, strap in. (Also I have to apologize, my P’s in this audio popped a little, will fix that going forward). Desire: You Can’t Create It… But You Can Channel It The power, the force, [...]

One of the hidden benefits of digital marketing is your ability to easily creating and releasing campaigns for driving your customers to buy your stuff. I call this the Arc of Marketing. Draw an arc, at the end create the sale or call to action that you want your audience do. Below the arc put [...]

Here in our second part of our 2 part series on how to create a brand name we dive into detailed exercises for coming up with your name. If you haven’t listened to part 1 you can find that at How to Create a Brand Name Part 1. So you’ve completed your empathy map and [...]

First I have to apologize, in the beginning of the show I didn’t share that this would be a 2 part series. Sorry about that but I wanted to make sure we covered this in-depth and as complete as possible. In part 1 of how to create a brand name we talk about laying the [...]

  Before we get started on our main topic there are two stories worth highlighting. First up comes from Cracked.com on The 4 Worst Things About Writing for the Internet and next up is about Google: Businesses that place a heavy emphasis on Google Places listing in their web search strategies must take into account [...]

I recently had a quick email exchange with a photographer who shared with me his biggest business and marketing challenges. They were… Spreading his work and too much unfair competition. He added that his field is becoming to competitive because with digital photography almost anyone can be a “photographer”. I’m willing to bet he would [...]

  We are all in marketing. Having the ability to sell and market yourself, your idea, or product is a critical skill in the success of your business and dreams. The second you start marketing is the second you should put a closed sign on your business. Strong words but I think that’s how you [...]

Okay another high level show but this point is important. I’ll get right to it… How often do you ask what value are you providing your audience? Or do you do that gut check and ask yourself what is the value or benefit someone sees in me or my organization. Some great questions we talk [...]

Are you out in the digital market place creating content, engaging social, and learning all you can about driving traffic and creating leads? I’ve found that before you get started or if you are stuck in a rut answering 6 questions will help you refocus your efforts. Recently John Colley wrote What (on earth) are [...]

Today we talk about the 6 things you can do to be one up on your competition. These are a combination of great business practice and general concepts on running your marketing strategies. Know how much you will pay to acquire a sale. What is your cost in dollars and cost in real dollars given [...]