Today I share some of the strategies and insight into our new media marketing platform at You Brand, Inc. This show runs a longer than usual (27 minutes) but hopefully it’s full of insight you can use for your own business and marketing. I’ve shared bits and pieces about our new platform the last [...]

  Today we talk about something that I believe is very important. The changes that are about to happen with technology and peoples attention. We already are overloaded. For instance here is some interesting statistics: 60,000 new book titles are published each year in the United States alone. (300,000 worldwide) More than 18,000 magazine titles [...]

  I believe one of the keys to having success in new media marketing is having your big idea defined. You could also say your unique selling proposition but that sounds all tie and suit like. Defining your big idea allows you to easily align your strategy, your concepts, your thoughts, and your value proposition. [...]

  I saw this awesome quote from Jeff Bezos (founder and CEO Amazon) when he was on the Charlie Rose show (see video). “Before if you were making a product, the right business strategy was to put 70% of your attention, energy, and dollars into shouting about a product, and 30% into making a great [...]

  Today’s show is inspired from master direct marketer Eugene M Schwartz. This exercise is what I consider one of the key’s to understanding reaching any target market. Think of what solution your product, your service, your idea, or even you solve. Typically your solving a need or a desire. What is that need or [...]

  Have you heard the phrase “the Medium is the Message”? While this phrase is often quotes the modern way we use this is of course from the original intent. I believe if we understand and exercise the original intent of this phrase it will make you a better marketer. So that’s what we cover [...]

  Marketing has changed. Well marketing is always changing but the pace is picking up. What should you do about it? There’s a a new Ebook titled Zero Moment of Truth by  Jim Lecinski, Google’s Managing Director of US Sales & Service and Chief ZMOT Evangelist that lays a good foundation. We will cover that [...]

  Your content should produce results. Awareness, shares, prospects, and more sales. Getting results from content requires first you capture your readers attention, you do this with your headline. From there they scan but if they dive in your first paragraph should capture your main appeal and create curiosity. Today we talk about some general [...]

  We all are in marketing. If you have a product or service or even an idea you want to communicate you have to use the skills of marketing to reach your audience. But something is also colliding with this thought. To be successful in communicating today you have to be able to communicate quickly. [...]

    Another great strategic discussion today. Understanding the state of awareness of your target market. Yesterday we covered aligning yourself with the desire of your market and today we continue that conversation. Doing this exercise will create a competitive advantage in your market. Very few people do this exercise but when done and done [...]