Marketing Tools

The M Disc and Top Google Chrome Extensions

1 Comment 18 August 2011

  Did you see this story on a new tech that has the potential to store your data for 1000′s of years? Here’s the news from CNET: On traditional optical disks, information is “burned” into the disc by creating light or bleached spots where the data is the contrast between light and dark spots. However, [...]

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Marketing Tools

Marketing Measurement and Social CRM Tool Connected

2 Comments 11 July 2011

  Are you measuring your marketing? I wouldn’t blame you though if you are confused. One challenge with modern marketing is there are way to many points to measure. Often times what is measured is not important. We talk about that today. What got me thinking about this was a post from Forbes Measurable Marketing [...]

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Marketing Tools

Who Owns 30 Percent of Search and 2 Tools for Digital Discovery

No Comments 12 April 2011

Bing is doing what no one used to think was possible: knocking search market share points off of Google, and collecting them. Yes, Bing-powered search in the United States just broke the 30% barrier, clocking in at 30.01% in March according to Hitwise. That was a rise from its February tally of 28.48%. I also [...]

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Marketing Tools

New Social Following Tool and Newspaper Ad Spend Out of Wack

No Comments 05 April 2011

We have been testing out a new application for gaining Facebook, Twitter, and YouTube views. Interesting application and we talk about this app and the strategy in detail. Other stories we mention comes down to the number of ad dollars that newspapers get: Even though newspapers have lost nearly half of their ad revenues in [...]

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Marketing Tools

MemoLane, Tagging Robot, and Update on Social Media

No Comments 25 March 2011

Shorter show today where I expand a little on what we talked about yesterday. Also I share 2 applications I’ve been testing out. http://memolane.com http://taggingrobot.com From there we cover a little update on social media and what we covered yesterday. I didn’t want to come off as if I didn’t believe in social media. I [...]

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Marketing Tools

News Alerts on Your Network, Social Advertising, and Facebook Magazine

No Comments 10 February 2011

I’ve been testing a few systems that I find interesting and wanted to share. Before that I have to mention a great post on Advertising Age about the Q&A site Quora. From there we talk about 3 systems: PostPost.com – Connect with Facebook to see all the interesting news, videos and photos your friends and [...]

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Marketing Tools

How Pay Per View (PPV) Advertising Works

No Comments 09 February 2011

Today we talk about Pay per view advertising. This isn’t the type you get with cable when your ordering boxing… this is a form of advertising similar to PPC. I should mention that PPV is based on ADWARE. I share my experience without any moral qualms as I really wanted to see if this is [...]

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Marketing Tools

Future of Social, Solve Media, Expo TV, and Meebo Toolbar

No Comments 06 December 2010

The third post of a three part series from guest poster and venture capitalist Mark Suster of GRP over at Techcrunch is a must read. view it here. From there we talk a little about wikileaks and why we should be concerned about some moves by the powers that be. View a great round up [...]

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