Mobile Marketing

Authorship of Content, NFC Tags for Pennies, and Mobile Marketing Post Highlights

No Comments 16 August 2011

  WE cover a few topics today. First is claiming your authorship of content, a post on mobile marketing, and NFC news. We’ve talked about using the rel=”author” tag before and I wanted to share the recommended way Google suggests you get it done. View Author information in search results. Next up is a post [...]

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Mobile Marketing

Smart TVs Are Dumb, Big Thumbs in Mobile, and No More Logins and Passwords

No Comments 01 February 2011

According to a survey released today, 47 percent of mobile app users say they click or tap on mobile ads more often by mistake than they do on purpose. More here. From GigaOm: Here’s something I didn’t imagine when I hooked up my brand-new Vizio XVT553SV TV last week: It crashed. Again. And again. And [...]

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Mobile Marketing

Generational Internet Use and How Mobile Changes Purchasing

No Comments 17 December 2010

Pew Internet has updated its data on how different generations are using the Internet for 2010, and the results clearly show that the older generations are catching up with younger Internet users, even surpassing them in some online activities. Some on Mashable and check out the report here >> Mobile devices create new types of [...]

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Mobile Marketing

Place and Mobile Marketing and Changes in Social Networks

No Comments 07 September 2010

Today we cover a few topics from mobile marketing, to new displays that can tell who is looking at them. I also suggest that we focus on Place-based marketing. Also, if you are in the twin cities area check out our Social media workshops. Out-of-home mall advertising specialist EYE and Ace Marketing & Promotions are [...]

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Mobile Marketing

Do This First in Permission Marketing, Plus Re-Targeting, and Facebook Use

No Comments 01 September 2010

When we talk about permission marketing what is the one strategy you should have in place. Above email marketing, social media marketing, even search? We talk about that today and I mention a great case study on MMS. The shoes that Julie Matlin recently saw on Zappos.com were kind of cute, or so she thought. [...]

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Mobile Marketing

Mobile Marketing, Persuasion, and the Future of Mobile Technology

No Comments 24 August 2010

Today we talk about mobile marketing and mobile technology. The first thing I mention is the new patent from Apple entitled: “Systems and Methods for Identifying Unauthorized Users of an Electronic Device.”, read more about that here. Also another great story from Clickz on the touch points you or a network has with you. How [...]

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Mobile Marketing

Mobile Marketing and Social Media Advice

No Comments 11 March 2010

First part of the show we briefly talk about social media to answer some questions I’ve got via email. Then we dive into what I’m extremely excited about and that is Mobile marketing. I’ve had this in the back of my mind for a while now and I am finally jumping in head first. To [...]

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Mobile Marketing

Facebook Social Sharing, Online Video, and Mobile Dominance

No Comments 17 February 2010

Today’s Content: Facebook leads the the way in social sharing. Quick discussion on this and an application you should be using to connect with your readers on Facebook. More info here. Online Video View soars. If you don’t have online video in your content plan you really should. Online video viewing accelerated in 2009, with [...]

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