New Media Ideas

Updated SiteLinks from Google, TLD Mistakes, and Is Google+ Already Dead?

1 Comment 17 August 2011

  First up I was surprised to see the amount of real estate that the updated Google sitelinks will take up. This makes it even more important for you to go into google webmaster tools and make sure you have everything setup right. If you don’t have sitelinks for your site the answer is simple. [...]

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New Media Ideas

Mobile Future and Why Don’t We Use Video Chat

No Comments 16 May 2011

First story we mention is about patent trolls: Lodsys, a firm holding several tech patents including one for an upgrade button that is part of an in-app purchasing system, is apparently filing suit against several developers who have used this technology. read more. Great new mobile future exercise happening at Stanford... At the MobiSocial Lab, [...]

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New Media Ideas

Losing Facebook, Commun Twitter Tool, and Direct Mail

2 Comments 29 April 2011

Today we talk about the terrible customer service of Facebook. I also re-mention a great tool for community management for Twitter (Commun.it) and we talk a little about direct mail. First up is a story that broke on how Facebook takes down a page before checking (great move FB): Got enemies on Facebook? Facebook is [...]

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New Media Ideas

Iphone Tracking, Swipe File Source, and Dialing Your Phone With Your Brain

No Comments 21 April 2011

Today at Where 2.0 Pete Warden and I will announce the discovery that your iPhone, and your 3G iPad, is regularly recording the position of your device into a hidden file. Ever since iOS 4 arrived, your device has been storing a long list of locations and time stamps. We’re not sure why Apple is [...]

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New Media Ideas

Panda and Local Searches, Behavior Ads in Mobile, Al Jazeera

No Comments 20 April 2011

Does the latest change from Google help local search? If so what should you do about it? CNET has now released some data, as it compiled about 100,000 Google results, testing Google.com in March, and then last week, just after the new update. The data reflects earlier reported data from SearchMetrics in terms of news [...]

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New Media Ideas

Do People Use LinkedIn, AMOLEDs Rock, and Fallout from Apple Subscription Model

No Comments 22 February 2011

LinkedIn’s initial public offering document contains a startling admission that few seem to have noticed: Its own members mostly don’t use the site at all, or hardly ever. That’s a concern for a business that is reliant on advertising, as LinkedIn is. The offering document’s “risks” section says. Read more here. If you, like me, [...]

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New Media Ideas

Ultraviolet, E-Copy and Marketing Speak, Plus Thoughts on Quora

No Comments 11 January 2011

I’ve often said that if the consumer or general public could hear how marketers speak about them they would be shocked. We have two stories today that I’d like to highlight elements that would make the consumer turn their head to the side. UltraViolet will live or die on the strength of its marketing. Sony [...]

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New Media Ideas

Deals Will Takeoff, Boku Mobile Payments, and Internet TV Opportunity

1 Comment 05 November 2010

Facebook’s brand new deals service will kick off with several very recognizable names. Retailers Macy’s and American Eagle Outfitters and restaurant chain Chipotle Mexican Grill announced today that they will participate in the Facebook Deals launch. More here and here. check out Pay by mobile service Boku. From NYTimes Blog: The number of people using [...]

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New Media Ideas

You Can Have a Mobile App, 9 in 10 Use Social, and Urgency Matters Where

No Comments 26 October 2010

Archstone is letting residents at any of its 190 apartment communities pay their rent and submit service requests via a mobile application. In addition to paying rent, residents can view their account balance. The application is available for free download in Apple’s App Store. read the rest here… Almost nine in ten online Americans (87%) [...]

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New Media Ideas

Your Future and Mobile, Secrets Of Eye-Tracking, Facebook Reality

No Comments 20 October 2010

Given that half the brain is devoted to processing visuals, you wouldn’t think companies would settle for using that mental real estate foolishly, and yet it happens all the time. In advertising layout after layout, the consumers’ eyes don’t fixate on anything much (thereby sacrificing consideration) or at a minimum don’t ever focus on the [...]

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