New Media Ideas

Saving Advertising with Adkeeper, Future of Touch and TV

No Comments 14 October 2010

A new advertising platform will give consumers a bit more control over the advertising they are interest in. How? By allowing the consumer to ‘keep’ ads of interest. Called AdKeeper, the platform works by consumers pushing a ‘keep’ button, this saves the ad so that the consumer can return to it at a later time. [...]

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New Media Ideas

Become an Early Adopter: Mobile, Location, and the Cloud

No Comments 24 September 2010

Imagine if you could have become an early adopter when google first launched. From SEO, PPC, to adsense you would have had a huge advantage. Today we talk about your opportunity to become an early adopter of things I see on the horizon. First a few supporting stories: Today the two biggest trends in the [...]

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New Media Ideas

How I Find What Is Important in New Media News

No Comments 27 August 2010

Yesterday I mentioned that I would like to share some great books I’ve read, well now based on this story… 3 Reasons Why Business Books Are Bad for You, I’m not sure that is such a great idea. We got a great email from Julie in New York. First she shares with us that she [...]

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New Media Ideas

Facebook Places, Time Shifting, Tablet Adoption, and Mobile Reach

No Comments 19 August 2010

acebook officially launched its “Places” location-based product on Wednesday, backed by seeming rivals Foursquare and Gowalla. The Places service officially goes live Thursday, although an iPhone app will go live Wednesday night. The touch.facebook.com site will also go live, for HTML5-compliant browsers. I’ve always said these numbers low and now according to a new survey [...]

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New Media Ideas

Marketing and Search in the Future

No Comments 17 August 2010

A great article always gets you thinking. One such article comes from the Wall Street Journal titled Google and the Search for the Future. When a group of Journal editors sat down with Eric Schmidt on a recent Friday, Google’s CEO sounded nothing like a man whose company was facing a midlife crisis, let alone [...]

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New Media Ideas

What is Happening Today That is Changing Expectations?

No Comments 04 August 2010

Today we ask the question what is changing today that is changing expectations. Expectations with your target market, expectations of the consumer, and expectations of the future. If your customer is a customer of Zappos.com does that mean that they expect a higher level of customer service from you? While you should be delivering a [...]

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New Media Ideas

Wikileaks, ExactTarget Reports, Sprouter.com, Twitter Newspaper Layouts

No Comments 26 July 2010

An archive of classified U.S. military logs spanning six years, more than 91,000 documents, and 200,000 pages, was today made available by WikiLeaks. The papers show a picture of the war in Afghanistan that is far more grim, and far less hopeful, than previously portrayed. View more >> Feeling isolated in your start-up venture? Have [...]

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New Media Ideas

Innovation, Trends, and Interesting Creativity

No Comments 08 July 2010

Today we talk about a brief form TrendWATching.com. They release some great stuff and I wanted to highlight a few of these that right struck a chord with me. So here we go… Before that we talk about a tool for social media for hotels. Revinate.com. Kit Kat and Japan 19 Regional Flavors, do you [...]

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New Media Ideas

AI Future, MSNBC Website Change, Twitter Moms, Annoying College Students

No Comments 29 June 2010

You’ve heard of Smart Cars. Believe us, they get smarter. No, we’re not talking about Kit, the wryly soft-spoken roadster from the ’80s TV show Knight Rider. Fully sentient robots like Kit are still a ways off, but computer programmers are starting to make serious progress in the horrendously complex art of artificial intelligence. View [...]

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New Media Ideas

Commercials on Shelves, Time Spent in SM, Where Do B2B Leads Go

No Comments 17 June 2010

FOR many marketers, advertising in stores is an increasingly important way to influence shoppers at the so-called moment of truth, as they finally make up their minds about which brands of soup, soap or cereal to buy — or not buy. Now, a company is hoping to bring commercials to the retail point of purchase [...]

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