You might have millions of Facebook fans and Twitter followers, but that doesn’t mean your social media campaigns are actually, you know, social. Brian Solis, a new media expert and principal of advisory firm Altimeter group, told a group of Advertising Week marketers Monday afternoon that most social media campaigns he observes are really [...]

  I’ve been thinking lately (sometimes I tend to do that). This whole social media thing… it’s kind of a game. Here’s what really got me thinking about this today. I’ve been watching some stats (as any good digital marketer should) and I’ve noticed some funny things on the most popular content pieces I’ve wrote [...]

Has Facebook finally made changes that most users simply do not want? Do people really not care about Privacy at all? That’s what we talk about on today’s show– has Facebook finally jumped the shark? If you haven’t heard the news here’s the high level overview of the features Facebook is releasing: Timeline – basically [...]

  First up we cover the new social media report for Q3 from Nielsen. There are a few things we can learn from it but hopefully it shouldn’t be much if your a regular listener to the show. Here’s a excerpt from a blog post I did on it over at our website:  Facebook rules [...]

  Google+ has been out for a few weeks. The last few days I’ve been asked by people if this is another network they have to operate within. Does it have legs and is it here to stay? If so, what should you be doing to prepare for the future of this social network? While [...]

Creating the an effective profile is an art. Let’s see if we can add a little science to it. LinkedIn did a study to figure out what are the most overused professional buzzwords. I suggest that if you have any of these buzz words within your profile you remove them. Those words are: 1. Extensive [...]

  Facebook and ComScore have teamed up for a new service, Social Essentials. It offers unprecedented insights into the influence of brands on social media, complete with detailed credit card behavior, and findings suggest it’s not really your brand’s fans you need to worry about–it’s their friends. See more here. Despite all the attention that [...]

  Today we talk about understanding how to communicate within a platform. Social media, the web, and mobile is full of individual platforms. Understanding how to connect within these platforms is key. What spurred this conversation today was a post I saw on ConversationAgent… Content fluency is the ability to speak the cultural language prevalent [...]

  Facebook just released a feature that I can’t see being around long. Basically it allows you to send all your friends invites to your page as a notification. Powerful stuff and converts way better than anything else I’ve tried. If you use Facebook for something more than friends and family this might be a [...]

  Was it awesome? When Mark Zuckerberg mentioned last week that Facebook had an “awesome” release I hope he wasn’t talking about what happened on Wednesday. The features announced don’t strike me as awesome. Great additions, cool features, something useful… but not awesome. If you aren’t sure what was release check out call your friends [...]