Tangent

Releasing and Marketing Your Idea

No Comments 11 November 2011

Do you have an idea, maybe an application, or a piece of technology that you just think has to be out there? Maybe something in the back of your mind just waiting to be released. Today we talk about that also about an event I attended called StartUp Weekend. What is Startup Weekend? Startup Weekend [...]

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Tangent

Your Secret Business Weapon – Scheduling Time for Strategy

2 Comments 25 October 2011

Today I wanted to share something I’ve been doing the last few months that has drastically helped my business. This one thing has really helped me gain focus on see strategies I’m not sure I would have seen before. It’s simple actually. Once a week I’ve been putting in my calender a strategy session. Now [...]

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Tangent

Are You Ready for The Change That’s About to Happen?

No Comments 28 September 2011

  I’ve been talking to a ton of people lately. I’ve also been doing tons of research across many different fields of study. From social media, technology, military hardware, robots, artificial intelligence, genetics, wellness, and much much more. I’ve noticed one constant in all these fields. There appears to be a rapid pace of innovation. [...]

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Tangent

What To Do Before Your Website Gets Hacked

No Comments 06 September 2011

  So last week we got a warning from our website at YouBrandInc.com. First there was no traffic, then I visited the site and it was attempting a redirect to some .ru domain. My first words… “well that wasn’t good”. So what did we do? That’s what we talk about on the show. Not only [...]

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Tangent

Celebrity Endorsements and Pomodoro Technique

No Comments 09 May 2011

Should you consider a celebrity endorsement? Before you say no I would suggest it’s something you consider if you have a localized business. I’ve heard many people have success with the strategy with B-C level celebrities. Here’s a good story that has some insight from Marketing Vox. Musician Lenny Kravitz is helping Chrysler launch another [...]

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Tangent

Annoyances with Software as a Service (SaaS)

No Comments 26 January 2011

Over the last few weeks a few people have shared with me annoyances with the software as a service model. Today we tear that apart a bit and talk about where SaaS is currently at and where it is going. I also found a few interesting stories: SAAS, or cloud computing, on-demand applications or whatever [...]

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Tangent

Stuff I Think You Would Find Cool

No Comments 18 October 2010

Today I share with you websites, podcasts, and blogs that I find invaluable or entertaining– hopefully you will find the same. I get asked from time to time what are some good or entertaining resources out there… so I wanted to share some. Also I could probably go on for about 45 minutes of great [...]

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Tangent

Using Your Likeness in Marketing, Is it Right?

No Comments 31 August 2010

As a marketer or as a consumer is it right to use someones likeness to profit or market? How far can or should we go with this ability? We talk about this a little and discuss where this technology might be going and what it might mean for you. But suddenly, it’s under threat. A [...]

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Tangent

New Media Tangent, UPS Returns, LED Future, and Ditching Your Website

No Comments 20 August 2010

In today’s show we focus on new media but we inject a tangent of concepts to the mix. Please give me feedback on whether or not you like us getting off the beaten path a bit… Shipping company UPS has launched a return service that allows consumers to drop packages at US Postal Service locations [...]

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