The Word of Mouth Marketing Association defines an influencer as: A person who has a greater than average reach or impact through word of mouth in a relevant marketplace. Your job as a company, brand or marketer is to indentify, seek out, and engage with these influencers to gain the support of the influencer [...]

Today we cover two very interesting subjects. First is whether or not we can actually measure influence. Of course, in the title you see the answer but we dive in a little deeper. What got me thinking about this was a post I saw from TechDirt. Here is the key points: I recently wrote about [...]

We go in deep into a post I saw at MarketingProfs on solving customer complaints. Something the author Guy Winch said really caught my attention: As a psychologist who also has a private practice, I was always struck by how often patients would discuss consumer complaints, how frustrating they found them, and how helpless they [...]

This weekend I was watching 5 or 6 episodes of a Showtime reality TV show Gigolos. In one of the episodes I was struck by something that I think will open up insight into your target market. We talk about that today. Next we cover a study about how your memories might not be  your [...]

In today’s show we cover an important skill that any great marketer, business owner, or even someone looking for a job can master. That’s looking at the world from the prospective of your prospect, client, customer or person on the other side. That’s what we talk about in depth today. Listen Below

Based on survey results we’ve gotten lately some things have been obvious. First many of the questions you have as a listener to this show are related to high level strategy. This isn’t overtly said but more of me reading in between what is left as answers. In today’s show we talk about another foundational [...]

A few weeks ago we discussed how a great marketer executes. Today we talk about another basic thing that I believe makes a great marketer. A successful marketer should question everything–even their own observations. The great marketer also acts with complete openness. We also talk about the observation effect. How this plays into data collection. [...]

I’ve seen a trend. While I run a new media agency called You Brand, Inc. we’ve actually helped quite a few companies and people with thier sales process. Why? Well for our marketing to be successful the sales process has to be successful. So we look at it as providing tremendous value but also focusing [...]

Are you seeing the same thing I am? This communication fatique… this annoyance of technology and the amount of messages, phone calls, social updates, and email. This is going to one of two ways. First people will tend to opt out more or technology will be developed to deal with this issue. Has google tipped [...]

When you think of public utilities, you think of things such as water, electricity, and telecommunications, right? Well, what if search were added to that list? How would you feel about that? We talk about that today plus I reference an interview from Kevin Ryan on WebProNews. There’s no question of Facebook’s position at the [...]