Today I want to really start to get back to marketing basics. On this show we talk alot about social media, new media, and technology. This is all great and I work on keeping this relevant. Each story I mention either to me makes sense that should be on your radar or at least something [...]

Capturing who controls the money is one of the keys of marketing and selling more of your product or service. “Women Want More” advises marketers that 1 billion women work worldwide, more than half of college students are women, and women control more than half of the wealth in the US, MarketingCharts reports. The book [...]

The new methods marketers have to leverage data for better audience targeting and measurement represent one of the most innovative digital trends of the past 18 months. Being able to reach a targeted audience rather than investing in the mass distribution of messages will drive better results by precision and cost savings. more here > [...]

We continue our conversation on consumer sentiment changes and lead into social networking. Social media is so much more powerful when you take it to the next level. The last few weeks we have made it a point to take the social of social media that next step. The relationship and market intelligence you gain [...]

In this episode we talk about the changing consumer mindset. I give a few examples from what I see then we dive in a little and talk about what you need to be doing and how this might effect you as a single person marketing, business owner, or small or medium business marketing today. We [...]