In part 2 of the future of content we cover why content is not king, aggregation, and curation.
In part 1 we covered what is content, why we need to rethink the definition of media, and the publishing world we live in today.
So why is content not king? Content is not king because it is not scarce. Media/content is made and consumed just about everywhere. From your cell phone, tablets, computers, and even cameras. The publishing revolution is upon us. That’s why we really have to rethink the definition of content.
There are only 24 hours in a day. Our waking moments are filled with consumption and creation of content. Your customer or the consumer does not make this distinction. They also don’t make the distinction from what is considered professional and amateur content. They are simply interacting with media.
We also talk about the aggregation economy. What the difference is between the critical mass and credible mass. Why that is important. In the podcast I make the slight distinction between google and blekko.
We then move onto curation. We talk about why curation will be a strategy you will hear alot about the coming years. Also why curation will happen across platforms.
Then we compare aggregation to curation. The aggegator is machine driven while the curation is more human driven.
- Aggregation - Just brings stuff together. No relevance and often driven by machines.
- Curation - relevance to an audience. Seen through the lens of experts. Some would say this is becomming increasingly necessary as we continue to add content to our world.
That’s alot to cover for one show and we could have easily made this a whole week of shows. Tomorrow we will continue and talk about the content strategy.