You might have saw that many sites over the last few days have implemented Facebook commenting. The commentary I’ve seen on this is a mix bag. My thoughts are this… for people I know that use Facebook they look at it as a friends and family network. They like the disconnect between business and personal. This new commenting system forces them to mix the both. It also further brings in conversations that didn’t exist within the ecosystem of facebook itself.
While that is what FAcebook wants I really think this create more unitended consequences that it solves. It has made me less willing to comment on a few sites… even if I choose not to update Facebook it still bothers me. Tons of people have pictures of their family and home on Facebook. Does the average person want to bring in pure strangers in this world? No. I also mention a great post here on How Facebook is Killing Your Authenticity?
We also talk about Google and SEO. Is SEO a valid strategy? I mention a few posts and I’ll link to them here:
Many of the today’s most successful informational sites such as Yelp, Wikipedia and TripAdvisor relied heavily on SEO for their initial growth. Their marketing strategy (whether deliberate or not) was roughly: 1) build a community of contributors that created high-quality content, 2) become the definitive place to link to for the topics they covered, 3) rank highly in organic search results. This led to a virtuous cycle where SEO drew more users, leading to more contributors and more inbound links, leading to more SEO, and so on. From roughly 2001-2008, SEO was the most effective marketing channel for high-quality informational sites. more here…
Then we have an interesting post on a Google Patent and content creation:
The system behind Demand Media is an automated topic suggestion tool which finds keywords & topics and compares them to metrics such as search volume, competitiveness and likely profitability of running ads on the pages. Topics that reach a certain threshold of profitability are queued in the system and writers choose and publish content accordingly. Read More.