Podcast: Play in new window | Download (Duration: 14:15 — 13.0MB)
Today we talk about how to build authority for your website or domain. Having an authoritative website helps you create more leads, prospects, and sales. While not difficult there are some things to keep in mind when creating authority around what you do. Today we talk a little about this and cover things such as…
- Why Creating content means more than SEO
- Why the adult learning theory is important in the content you create
- Thinking about the inverted pyramid is important when creating content
- Some quick tips on using the big four (Twitter, Facebook, LinkedIn, and YouTube)
- When to worry about Search engine optimization
- Why commenting on other blogs builds authority
Remember authority is build over time and with trust.







Hey Scott
What a briliant post – really solid step by step advice to help build authority. Where can I find the marketing secrets video on YouBrandInc – went over to find it but failed. Did find more great content than I can currently deal with though
You are clearly practicing what you preach – Thanks
Speak soon
John