Location Marketing

We Continue Our Drive Towards Localization

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Gowalla Steadily Moves Past The Check-In With City Pages, Business Listings And More. Read more from TechChrunch.

‘Daily deals’ sites turn discounts into a social media phenomenon. A new breed of coupons offers eye-popping savings at local stores and activities, but the chance to buy each one usually lasts 24 hours or less. more from the LA Times.

Google has just launched Boost, a location-based ad product for local businesses. Built on Google Places, Boost beta is available in San Francisco, Houston and Chicago right now and will roll out to more cities soon. More from Mashable.

Is Google getting ready to roll out a local, mobile coupon offering? Industry observers could be forgiven for thinking so. For starters, the search engine giant has been steadily introducing enhancements and new products in the local mobile space, one of the most recent being Google Mobile Ads’ new hyperlocal advertising feature, which gives the distance between the user and the local business. More from MarketingVox.

Simpli.fi Launches Keyword-Level Bidding Platform for Display Advertising. Press Release and Tool Website.

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