3 Screen Report, Tracking Facebook Fanpage, Waking Up, and Digital Bus Advertising
Americans increased their overall media usage and media multitasking according to The Nielsen Company’s latest Three Screen Report, which tracks consumption across TV, Internet and mobile phones. In the last quarter of 2009, simultaneous use of the Internet while watching TV reached three and a half hours a month, up 35% from the previous quarter. Nearly 60% of TV viewers now use the Internet once a month while also watching TV. More here >>
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Almost half of the people using Facebook or Twitter are hitting those sites first thing in the morning according to a new study from Retrevo. View chart here.
Clear Channel Outdoor will begin installing digital screens in bus shelters in U.S. cities this year, beginning with San Francisco and Washington, DC. view more here >>