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I got to have a great talk with some people who are looking to expand their product offering. To me the opportunity there was taking and expanding the power of having a platform. How old media can take their platform and help their advertisers have success with digital marketing. The key is taking the trust and creditability you have built and put that into use. Use the trust to help advertisers and brands have success engaging. Also there is an opportunity to open up another revenue stream.
The big news is that Google publicly released a list of the top 1,000 sites by unique users as measured by Ad Planner. The list ranks sites based on category, unique visitors, reach and page views. Not only has Google come out with this list, but they are also allowing advertisers to specify that they only want their content ads to show on these top 1,000 sites. More here or view the Adwords blog.
Huffington Post has new hires that come eight months after Greg Coleman left his eight-year stint as EVP of global sales at Yahoo to join Huffington Post as chief revenue officer. Upon joining the blog-cum-news site, Coleman announced his intention to double revenue in a year and turn a profit in 2010. More here >>
Did you see this when Google changed their logo to PacMan? According to a time management website, Google gave back some of its $59bn in economic value, costing the workplace $120mm. This of course assumes that the estimated 4.8 million hours of time spent that day playing were indeed in lieu of productive hours.Read this post as well tons of insight.
I also mention the interview between Carol Bartz (CEO, Yahoo) and Michael Arrington from Techcrunch. Watch the interview here >>
