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Facebook is adding some real friends lists that might actually get used. We also have news on updating your Facebook pages via an API and why that might not be such a good thing. Plus Twitter adds analytics and we dive into a study done by Reuters about the most popular items for a news site.

From Facebook Blog:

This week, it will be easier than ever to see more from the people you care about and simpler to share with exactly the right people using Friend Lists.

SearchEngineLand talks about a study on Facebook and API updating:

A recent study by Applum, published on their EdgeRank Checker blog, proves a theory widely held in the social media marketing community: auto-posting Facebook updates to pages using a third-party API reduces the level of user engagement.

The twitter news is interesting. They acquired a company called Backtype a while ago and now it looks like that tech will play a part in an analytic system they are rolling out. I haven’t used it yet but I will jump in once it’s released to the masses. Read more about it at PCMag.com.

Finally we discuss an article about content creation. What I think is worth highlighting are the top things people want in a media site. Pew Internet Survey found that people want the following elements:

• Links to related material
• Multi-media content
• Portal/news aggregator
• Easily share content
• Customize news
• Interactive Material
• Ability to Comment
• Follow on Social Meda

We then talk about how many of these things you can implement on your site. The 3 big ones are Links, multi-media, and interactive material. If you can pull those off well I think you have a rock solid foundation to reach your market. We talk abou this a little more in today’s show.

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