What is the answer to increasing your engagement rate in social channels? We talk about that today plus the new LinkedIn apply button for job opportunities and if that has a future. Have you thought about what the sales environment will look like in 2020? Plus Xbox Avatar Kinect.
First up, an update from yesterday. I found a Scoopt.it curation on the Filter Bubble. Check it out if you want to stay informed on how the world is increasingly getting filtered.
A study from MomentusMedia on how asking users to like increases engagement rate.
We see many Facebook Page admins asking their fans to Like posts and leave comments on posts. Does this elicit greater interaction rates from fans? We analyzed 49,266 Page posts to compare interaction rates for posts containing “Like” calls to action, “comment” calls to action, and those without.
LinkedIn adds a button where you can apply for jobs thru their service. Interesting announcement but ultimately I’m not sure this has staying power. I think for many HR’s this will add to the noise and not be integrated with the current systems they are using.
Starting today, we’re taking our vision of the professional web to the next level by helping our members use the power of their LinkedIn membership when they need it most — when applying for a job. It’s my great pleasure to announce the launch of our newest professional web plug-in: Apply with LinkedIn..
Have you thought about what the sales force environment looks like in 2020? Will there be more sales people or less? How about inside sales? What role will technology play? We talk more about this in the show but also mention a post on SellingPower…How Many Salespeople Will Be Left by 2020?
At our last Sales 2.0 conference, I asked the audience members to raise their hands if they had ever purchased anything on Amazon.com. All hands went up. Then I asked, “How many of you have ever spoken to an Amazon.com salesperson?” Nobody! Amazon.com’s technology architecture has eliminated the need for salespeople. According to the Census Bureau, the amount of sales closed over the Internet through such e-commerce sites as Amazon exceeded $165.4 billion in 2010. According to Forrester Research, that number will grow to $250 billion in 2014.
We end talking about a new tech update to Microsoft’s Kinect called Avatar. Everything you need to know is explained in the 2 minute video below: