Defining New Media » 3/42 » New Media News, Tips, and Advice

I was recently interviewed by Robert Dempsey of Dempsey Marketing. We talked about how to think and operate like a media company. Here’s a few things we cover: Why should you think like a media company? What happens when you think like a media company? Why thinking like a media company makes sense. What is [...]

Marketing Secret

How to Win When Your Product or Service Becomes a Commodity

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I recently had a quick email exchange with a photographer who shared with me his biggest business and marketing challenges. They were… Spreading his work and too much unfair competition. He added that his field is becoming to competitive because with digital photography almost anyone can be a “photographer”. I’m willing to bet he would [...]

Future New Media

There Will Be a Worldwide Tablet Revolution and What That Means for Your Business

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I had an insight this weekend. 2 things really lead me there. First, the story that a company in India produces the cheapest tablet for less than $50. Second, we released a new special 10 part series across our web platforms (you can see that above). How do these two these correlate? Let’s start [...]

Emotional Selling

Understanding Priming in Social Media

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What is a a secret tool you can inject into all your new media communications? Priming. Priming is a psychological term that essentially explains how an earlier stimulus influences response to a later stimulus. It works best when you the two relevant pieces of information are presented in a similar manner. For instance a verbal [...]

Content Marketing

Creating Content for the 3 Mindsets of Search

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Before we get started I found an interesting study on how Tablet Users Devour 48% More Internet. 3 Mindsets of Search I saw a study titled 3 Mindsets of Serach by About.com and a company called Latitude Research. I use this research to dive in a little deeper. Here’s an overview of the study: The [...]

Social Media

Is There Social Blindness and Best Time to Update Social Networks for Generations

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You might have millions of Facebook fans and Twitter followers, but that doesn’t mean your social media campaigns are actually, you know, social. Brian Solis, a new media expert and principal of advisory firm Altimeter group, told a group of Advertising Week marketers Monday afternoon that most social media campaigns he observes are really [...]

Earned Media

Social Flocking and Case Study and TeamCoco, Becks Platform

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First up we have some good insights from the DMA 2011. Here’s what Biz Stone said: “The mechanization of ‘flocking’ is rudimentary with birds and fish, with the behavior of one influencing all the others,” said Biz Stone, co-founder and creative director of Twitter Inc., in his keynote address today at the Direct Marketing [...]

New Media Roundup

New Media Roundup and Amazon Kindle Fire

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Getting directions is one of the most popular features on Google Maps, whether it be for driving, walking, biking or transit. Today, we are launching a new feature that allows you to bring your upcoming trip to life, by allowing you to preview your route in 3D. read more here. Jeff Bezos‘ unveiling of Amazon’s new [...]

Week in Review

Frictionless Sharing, Being a Marketer, and Social Media Games [week in review]

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Today’s show we have updates on Facebook’s frictionless sharing, being a marketer and gaming social media. A few stories first: Facebook again may have gone too far in its quest to make privacy obsolete, and this time some news organizations could get burned by going along with it. — Facebook spent years making it [...]

Social Media

Game of Social Media

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I’ve been thinking lately (sometimes I tend to do that). This whole social media thing… it’s kind of a game. Here’s what really got me thinking about this today. I’ve been watching some stats (as any good digital marketer should) and I’ve noticed some funny things on the most popular content pieces I’ve wrote [...]

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