This show as inspired by a marketing great Eugene M. Shwartz author of the book Breakthrough Advertising. Here we go, strap in. (Also I have to apologize, my P’s in this audio popped a little, will fix that going forward). Desire: You Can’t Create It… But You Can Channel It The power, the force, [...]

One of the hidden benefits of digital marketing is your ability to easily creating and releasing campaigns for driving your customers to buy your stuff. I call this the Arc of Marketing. Draw an arc, at the end create the sale or call to action that you want your audience do. Below the arc put [...]

Here in our second part of our 2 part series on how to create a brand name we dive into detailed exercises for coming up with your name. If you haven’t listened to part 1 you can find that at How to Create a Brand Name Part 1. So you’ve completed your empathy map and [...]

First I have to apologize, in the beginning of the show I didn’t share that this would be a 2 part series. Sorry about that but I wanted to make sure we covered this in-depth and as complete as possible. In part 1 of how to create a brand name we talk about laying the [...]

  Before we get started on our main topic there are two stories worth highlighting. First up comes from Cracked.com on The 4 Worst Things About Writing for the Internet and next up is about Google: Businesses that place a heavy emphasis on Google Places listing in their web search strategies must take into account [...]

What is a a secret tool you can inject into all your new media communications? Priming. Priming is a psychological term that essentially explains how an earlier stimulus influences response to a later stimulus. It works best when you the two relevant pieces of information are presented in a similar manner. For instance a verbal [...]

Today we talk about the 6 things you can do to be one up on your competition. These are a combination of great business practice and general concepts on running your marketing strategies. Know how much you will pay to acquire a sale. What is your cost in dollars and cost in real dollars given [...]

Does your digital marketing strategy bring you closer with your prospect or current customer? Does it create a bond of trust with them? Does your digital communications bring your target market closer to trusting you or your company? A check for trust might just be the one check you do in your digital communications. Read [...]

  Today we talk about something that I believe is very important. The changes that are about to happen with technology and peoples attention. We already are overloaded. For instance here is some interesting statistics: 60,000 new book titles are published each year in the United States alone. (300,000 worldwide) More than 18,000 magazine titles [...]

  I saw this awesome quote from Jeff Bezos (founder and CEO Amazon) when he was on the Charlie Rose show (see video). “Before if you were making a product, the right business strategy was to put 70% of your attention, energy, and dollars into shouting about a product, and 30% into making a great [...]