You might have millions of Facebook fans and Twitter followers, but that doesn’t mean your social media campaigns are actually, you know, social. Brian Solis, a new media expert and principal of advisory firm Altimeter group, told a group of Advertising Week marketers Monday afternoon that most social media campaigns he observes are really [...]

Today we have a great show. We cover a few topics from app marketing, Apple news, YouTube updates, and a new mobile app called Want!. First up I share an opinion story from the New York Times titled In Search of the True Self. There is marketing insight here. Why? Well the more you know [...]

  Very interesting Apple news and we use that as a launching pad to dive in deep. First thing we cover is what does the Twitter integration mean into IOS? On that news TheNextWeb has a story that covers briefly Twitter integration. Tons more news was released from Apple and if you haven’t seen it [...]

Mobile payments startup Square is announcing big numbers today-500,000 Square card readers shipped, 1 million Square transactions in May, and the startup is now processing $3 million in mobile payments per day. Clearly the company is on a roll in terms of traction and usage. And CEO Jack Dorsey is also revealing the next generation of Square. And [...]

Today we have an update on Google Tags, CPI or cost per install for applications, and how drawing can help get to the heart of what you really feel. First story comes from Harvard Business Review on how focus groups are starting to go back to their early years of schooling: One solution to this [...]

Today at Where 2.0 Pete Warden and I will announce the discovery that your iPhone, and your 3G iPad, is regularly recording the position of your device into a hidden file. Ever since iOS 4 arrived, your device has been storing a long list of locations and time stamps. We’re not sure why Apple is [...]

LinkedIn’s initial public offering document contains a startling admission that few seem to have noticed: Its own members mostly don’t use the site at all, or hardly ever. That’s a concern for a business that is reliant on advertising, as LinkedIn is. The offering document’s “risks” section says. Read more here. If you, like me, [...]

First, social search results will now be mixed throughout your results based on their relevance (in the past they only appeared at the bottom). This means you’ll start seeing more from people like co-workers and friends, with annotations below the results they’ve shared or created. So if you’re thinking about climbing Mt. Kilimanjaro and your [...]

Apple announced the availability of its new subscription service in the App Store today. This service extends the billing service made available with the recent launch of News Corp’s The Daily. That means that subscriptions purchased from within the App Store utilize the same billing system that’s used to buy apps and make in-app purchases. [...]

According to a survey released today, 47 percent of mobile app users say they click or tap on mobile ads more often by mistake than they do on purpose. More here. From GigaOm: Here’s something I didn’t imagine when I hooked up my brand-new Vizio XVT553SV TV last week: It crashed. Again. And again. And [...]