Two main topics today. Owning your own platform and understanding what the time spent in apps means for the future. First let’s mention a few interesting stories. With daily deals applications and mobile sites rapidly increasing, retailers and merchants are continuously looking to target consumers whenever and wherever they are with offers. However, how much [...]

  A new format this week. In looking at some stats and searches I’ve noticed that people are searching for roundup episodes. I thought we would try this for the next few weeks. On the week in review we will go over some of the stories we covered in the week. I’ll share updates or [...]

  We have a great show today. First up we talk about the death of the APP. What got me thinking deeply about this was a roundup post from Adweek titled RIP Apps. Essentially as the cloud grows so does the ability to host core functionality remotely. No longer is your interaction within a closed [...]

Today we have a great show. We cover a few topics from app marketing, Apple news, YouTube updates, and a new mobile app called Want!. First up I share an opinion story from the New York Times titled In Search of the True Self. There is marketing insight here. Why? Well the more you know [...]

After news leaked that several Apple app developers had been threatenedwith a patent infringement suit for technology commonly used in in-app payment processes, the company in question - Lodsys – is explaining its side via a new blog. Last week, the Columbia School of Journalism released “The Story so Far“ (PDF here). For news zealots, this is tantamount [...]

“Even if you have a successful paywall, the revenue you get will not come close to matching what you’re going to get on the advertising side,” Forbes Media chairman and former presidential candidate Steve Forbes told paidContent:UK. More here. I also mention this post from Mashable on social media. Plus the info graphics on Game of [...]

Today we have an update on Google Tags, CPI or cost per install for applications, and how drawing can help get to the heart of what you really feel. First story comes from Harvard Business Review on how focus groups are starting to go back to their early years of schooling: One solution to this [...]

Today we cover cellphone microphones, telling if your a woman or man in videos and what that means. Plus do URL shorteners like Bit.ly good for SEO? Cellphone users say they want more privacy, and app makers are listening. No, they’re not listening to user requests. They’re literally listening to the sounds in your office, [...]

Palms’ chief marketing officer, Jason Gastwirth, is currently building out “The Klout Klub,” which “will allow high-ranking influencers to experience Palms’ impressive set of amenities in hopes that these influencers will want to communicate their positive experience to their followers.” The Palms is already pulling in data from Klout and referring to it as part [...]

from Mark Cuban’s blog where he talks about just investing in a new company that… takes video of an area and can tell you exactly how many people are in the capture area at any given time. It’s great for traffic patterns, security, and much more. view more here or round up from MarketingVox. You’ve [...]