Tag archive for "case study"

Tangent

Releasing and Marketing Your Idea

No Comments 11 November 2011

Do you have an idea, maybe an application, or a piece of technology that you just think has to be out there? Maybe something in the back of your mind just waiting to be released. Today we talk about that also about an event I attended called StartUp Weekend. What is Startup Weekend? Startup Weekend [...]

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Earned Media

Social Flocking and Case Study and TeamCoco, Becks Platform

No Comments 04 October 2011

  First up we have some good insights from the DMA 2011. Here’s what Biz Stone said: “The mechanization of ‘flocking’ is rudimentary with birds and fish, with the behavior of one influencing all the others,” said Biz Stone, co-founder and creative director of Twitter Inc., in his keynote address today at the Direct Marketing [...]

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New Media Roundup

How to Remove LinkedIn Social Advertising, Facebook SMS Platform, and Social Media Case Study

No Comments 11 August 2011

  Would it surprise you if LinkedIn could use your picture and name in 3rd party advertising? I’m guessing it doesn’t surprise you but it’s already in place and it’s on by default. For those out there that might be concerned with this here’s how to turn it off: 1. Click on your name on [...]

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Social Media

How Awesome Was the Facebook Announcement and Google+ Ranks First

No Comments 07 July 2011

  Was it awesome? When Mark Zuckerberg mentioned last week that Facebook had an “awesome” release I hope he wasn’t talking about what happened on Wednesday. The features announced don’t strike me as awesome. Great additions, cool features, something useful… but not awesome. If you aren’t sure what was release check out call your friends [...]

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Content Marketing

What Does Skype Purchase Mean and Finding a Niche for Your Blog is Easy

No Comments 11 May 2011

Microsoft Corp. (Nasdaq: “MSFT”) and Skype Global S.à r.l today announced that they have entered into a definitive agreement under which Microsoft will acquire Skype, the leading Internet communications company, for $8.5 billion in cash from the investor group led by Silver Lake. The agreement has been approved by the boards of directors of both [...]

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Social Media

Social Media Case Study and How Social Affects the Brain

No Comments 29 December 2010

From practical to releasing chemicals in the brain. Today I highlight a great case study from Jake at Patchworkmedia. In this case study Jake walks thru how a negative tweet was turned into a positive outcome for the brand and company. Not only did the interaction turn out great but it resulted in a great [...]

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Online Engagement

advertising, youtube, facebook, case study, pr, websites

No Comments 30 September 2010

Does your company need a website? This question is being asked in boardrooms around the globe as figures and consumer behavior suggests websites are losing out to Facebook Pages. So are they dead? Also check out this tip: PR Agencies Are Dead, Handle Press Yourself. Well I’m not sure but he does have a good [...]

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New Media Roundup

3 Billion You Have to Be Joking, Design Web Forms, Touchable Gadgets, Disqus, and Nevada Advertising

No Comments 03 September 2010

I promise not to get political but this does have something to do with advertising. I cannot believe that 3 Billion will be spent on midterm elections. 3 Billion is tons of cash–are we buying elections in the US? I saw a great article on this from Advertising Age, check it out here. Imagine a [...]

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