Welcome to part 2 of the purchase cycle explained for the digital era. If you missed part one where we covered need/want, product awareness, pursuit of alternatives, and validation of alternatives, I would suggest you check it out first before listening to this part. In this part we cover a little more on validation of [...]

Today we talk about the purchase cycle and decision points that your customer goes through in the digital age. I’ve put together a mindmap of the purchase cycle that will help visualize what we cover in the show. What started me down this path was a great post by Paul Burani at SearchEngineWatch.com on Comparison [...]

The third post of a three part series from guest poster and venture capitalist Mark Suster of GRP over at Techcrunch is a must read. view it here. From there we talk a little about wikileaks and why we should be concerned about some moves by the powers that be. View a great round up [...]

A new advertising platform will give consumers a bit more control over the advertising they are interest in. How? By allowing the consumer to ‘keep’ ads of interest. Called AdKeeper, the platform works by consumers pushing a ‘keep’ button, this saves the ad so that the consumer can return to it at a later time. [...]

Today we ask the question what is changing today that is changing expectations. Expectations with your target market, expectations of the consumer, and expectations of the future. If your customer is a customer of Zappos.com does that mean that they expect a higher level of customer service from you? While you should be delivering a [...]

Attention brands: Twitter users aren’t talking to you or about you. In fact, they barely know you exist. Yes a new study by 360i has said you are are irrelevant. We talk about the study and also what this means on a deeper marketing level. Why are you doing a blog? Why are you on [...]

What if you had top executives whose organizations are engaging in social media–could you gleam some insight or learn about the future of new media? Top executives were probed on this topic, along with many others, as part of the research for a just-released 2010 Grocery Manufacturers Association/PricewaterhouseCoopers financial performance report — and the insights [...]

It’s quickly becoming common wisdom among marketers that a strategy is needed to use social media effectively. Of course, that doesn’t mean a majority of those involved in the space have gotten on board yet and created such a well-thought-out approach. According to a May 2010 study by Digital Brand Expressions, 52% of social marketers [...]

Social media is going to rule the Web until at least 2012 – according to a post by Justin Kistner, a Social Evangelist at web analytics company Webtrends. Kistner also claims that Facebook has become the king of social media. In a panel at a Portland event today called Lunch 2.0, Kistner said that the [...]

FOR many marketers, advertising in stores is an increasingly important way to influence shoppers at the so-called moment of truth, as they finally make up their minds about which brands of soup, soap or cereal to buy — or not buy. Now, a company is hoping to bring commercials to the retail point of purchase [...]