Today we have a short follow up to the discussions we’ve been having about thinking like a media company. One challenges faced by all content producers is how they monetize their content and audience. A recent post at GigaOM Planning a paywall? Maybe you should sell some e-books instead spurs our discussion today. I [...]

  I had an insight this weekend. 2 things really lead me there. First, the story that a company in India produces the cheapest tablet for less than $50. Second, we released a new special 10 part series across our web platforms (you can see that above). How do these two these correlate? Let’s start [...]

Before we get started I found an interesting study on how Tablet Users Devour 48% More Internet. 3 Mindsets of Search I saw a study titled 3 Mindsets of Serach by About.com and a company called Latitude Research. I use this research to dive in a little deeper. Here’s an overview of the study: The [...]

  Here’s a subject that comes up just about every week, Search engine optimization or SEO. I think this is one of those technical subjects in digital marketing that is hidden. Hidden behind a curtain and inside a black box. So today I am to give you insight into what it takes to rank your [...]

  Today I share some of the strategies and insight into our new media marketing platform at You Brand, Inc. This show runs a longer than usual (27 minutes) but hopefully it’s full of insight you can use for your own business and marketing. I’ve shared bits and pieces about our new platform the last [...]

  In today’s show we have a short portion of the week in review. Part of the reason why is I believe we covered way to much social media this week. While social is important what is even more important is a digital foundation. I call this building your platform. Having a platform you control, [...]

  Yes, I’m a little late to bring up a filtered media discussion. But changes in media and the landscape of social is increasingly going from machine driven filters to person driven filters. Think Google+ and Circles. Instead of going the Facebook approach of deciding who you care about more Circles allows you to self [...]

Recently I’ve done tons of thinking on how to break thru with marketing. What does it really take for someone to take it to the next level in digital marketing. That’s what we cover today. If you’re listening to the show I’m willing to be you are a creator. You create a product, business, or [...]

Here we are in part 3 of the Future of Content. If you just landed here catch Part 1 and Part 2. Today we talk about the role of content in your marketing strategy. We also reset a bit and cover the why. Thank you to everybody who emailed and mentioned that I didn’t spend [...]

In today’s show we have Jeff Foster were we continue our conversation on search engines and search engine optimizaiton. We first talk about what type of things you should really be focusing on in the search engine world. How to create content and the elements that make up a great content strategy. Then we move [...]