Your content should produce results. Awareness, shares, prospects, and more sales. Getting results from content requires first you capture your readers attention, you do this with your headline. From there they scan but if they dive in your first paragraph should capture your main appeal and create curiosity. Today we talk about some general [...]

You might have saw that many sites over the last few days have implemented Facebook commenting. The commentary I’ve seen on this is a mix bag. My thoughts are this… for people I know that use Facebook they look at it as a friends and family network. They like the disconnect between business and personal. [...]

Today we talk about Demand Media. Listener Steve in Atlanta sent over an email and asked my thoughts on the IPO, spam, and how you can compete with large content creation companies. For those who don’t know what Demand Media is a great overview comes from CrunchBase: Demand Media is an online media company operating [...]

Today we talk about an important element of any content strategy–creating a call to action. This is the 7th and final episode of this series on content. First before I summarize what is in today’s show let me share with you two great places to bookmark/follow. I’ve been testing out Scoop.it to curate content around [...]

Today we tackle curation–a topic I believe you will hear more about in the coming years. More content than ever is being created. You have companies like Demand Media with a up and coming IPO that is creating content in record pace. With the rise of so much content we need a way to make [...]

Today we cover modeling out your content strategy. Modeling both for the persona you previously built but also for getting content done. Here we break it down by the 5W’s and one H. Why, Who, What, How, When, and Where. For your persona you want to answer questions such as: Why do I care? Who [...]

Part 4 on our series on the Future of Content. Today we cover how to create content; personas, content needs, and the empathy map. If you missed the previous entries in this series check them out at part 1, part 2, and part 3. Today we talk about planning out your content strategy. From a [...]

Here we are in part 3 of the Future of Content. If you just landed here catch Part 1 and Part 2. Today we talk about the role of content in your marketing strategy. We also reset a bit and cover the why. Thank you to everybody who emailed and mentioned that I didn’t spend [...]

Listen to the podcast below for Part 1 of a 2 part series on why and how you should think like a media company. First the why: It allows you to interact with your target market on their terms in turn allowing you to sell more effectively and create deeper connections within your target consumer [...]