Tag archive for "content"

Content Marketing

Game Changing YouTube Editing and 3 More Stories of Note

No Comments 24 October 2011

This afternoon, YouTube began rolling out the WeVideo integration to users. Just upload your clip, and WeVideo does the rendering for you. It’s got everything a traditional video editing software has: timelines, clips libraries, color correction, sound effects, and more. Read more… “The American Dream,” loosely defined, is made up of a few building blocks. [...]

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Week in Review

Media Thinking, Success, and Content on this Week in Review

No Comments 14 October 2011

First up this week are a few updates and some posts worth highlighting: This one from Robert Dempsey at Dempsey marketing Are You Choosing To Be Successful? (I’m mentioned in there so had to mention that). I also did an Insight from the Latest comScore Report. Tablets rule once again. This weeks shows: I had [...]

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Future New Media

There Will Be a Worldwide Tablet Revolution and What That Means for Your Business

3 Comments 10 October 2011

  I had an insight this weekend. 2 things really lead me there. First, the story that a company in India produces the cheapest tablet for less than $50. Second, we released a new special 10 part series across our web platforms (you can see that above). How do these two these correlate? Let’s start [...]

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Search Engine

The Truth as I Know It About SEO

2 Comments 20 September 2011

  Here’s a subject that comes up just about every week, Search engine optimization or SEO. I think this is one of those technical subjects in digital marketing that is hidden. Hidden behind a curtain and inside a black box. So today I am to give you insight into what it takes to rank your [...]

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New Media Roundup

Facebook Finally Realizes, Twitter Analytics, No To APIs, and Most Popular Features for Sites

No Comments 14 September 2011

  Facebook is adding some real friends lists that might actually get used. We also have news on updating your Facebook pages via an API and why that might not be such a good thing. Plus Twitter adds analytics and we dive into a study done by Reuters about the most popular items for a news site. [...]

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Week in Review

Week in Review and Making Content That Matters

No Comments 09 September 2011

  Today is the week in review show. We also discuss making content that matters. Why I think this topic is important is I didn’t want it to get lost in what we talked about yesterday– the half life of shared content. Great content has a huge half life. On this show I’ve mentioned classic [...]

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Marketing Secret

Your Big Idea and Why It Matters

No Comments 31 August 2011

  I believe one of the keys to having success in new media marketing is having your big idea defined. You could also say your unique selling proposition but that sounds all tie and suit like. Defining your big idea allows you to easily align your strategy, your concepts, your thoughts, and your value proposition. [...]

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Future New Media

What Does the HP Touchpad Firesale Tell Us About Media Consumption?

No Comments 22 August 2011

  A few things really come to mind when I think about the latest news from HP Touchpad news of the last few days. First, people really do want a tablet device. It will become the 2nd sought after entertainment device in any household. I bet if we polled a cross section of people we [...]

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New Media Roundup

Google+ Updates, Buckaroo Promo Platform, Google Profile, and Starting from Zero

No Comments 12 August 2011

  A few more updates on Google+, a new SMB promotional platform, and 2 posts I just had to highlight. First up let’s talk about Google+. There is a new study by Hubspot that says if you have a Google+ button on your website you can expect 3.5x more web traffic. Here’s how they figured [...]

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Week in Review

Week in Review Plus Building Your Platform and Content Curation Tips

No Comments 29 July 2011

  In today’s show we have a short portion of the week in review. Part of the reason why is I believe we covered way to much social media this week. While social is important what is even more important is a digital foundation. I call this building your platform. Having a platform you control, [...]

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