Are you out in the digital market place creating content, engaging social, and learning all you can about driving traffic and creating leads? I’ve found that before you get started or if you are stuck in a rut answering 6 questions will help you refocus your efforts. Recently John Colley wrote What (on earth) are [...]

  Before we jump into our week in review let’s talk about first impressions. First impressions used to be made in person but increasingly they are what people find in the digital world. I saw a story about how 76% visit online review sites for research prior to visiting local stores. I’m sure you’ve noticed [...]

  I’ve been fortunate to meet some great sales people. One common thread I’ve noticed with sales people at the top of their game is they have the ability to only deal with buyers. They have the knack for figuring out early on who is a buyer and who isn’t. The buyers are who they [...]

Today we cover quite a few subjects. First is ugly marketing… or is being ugly effective? I started thinking about this more when I saw a post from Robert Rose on ImediaConnect titled How “ugly” can boost your campaign. Great post and he gives a few great examples. One from real estate that I think [...]

This has been bubbling up for a few months now. Essentially marketers (agencies et all.) are starting to rethink the role of social media. Or what is really happening is social media has not delivered the holy grail that was promised. While I agree with this on one level I have some issues with the [...]

Welcome to part 2 of the purchase cycle explained for the digital era. If you missed part one where we covered need/want, product awareness, pursuit of alternatives, and validation of alternatives, I would suggest you check it out first before listening to this part. In this part we cover a little more on validation of [...]

Today we talk about the purchase cycle and decision points that your customer goes through in the digital age. I’ve put together a mindmap of the purchase cycle that will help visualize what we cover in the show. What started me down this path was a great post by Paul Burani at SearchEngineWatch.com on Comparison [...]

Not to be too alarmist but is digital marketing going to mature so quickly that only the large companies will be players? There are tons of changes from Google, Social to mobile. If we look back at markets from radio, Television, or even infocommercials you see how markets mature. Sure some people do say the [...]

It’s important to note here that monetization in social media is vastly different for each company or individual. For some companies it will be very apparent—such as a T-Shirt company it would be acceptable to put a store on Facebook page. Also we mentioned this before but understanding how your product, brand, or service falls [...]

ENGAGEMENT THE THINGS YOU DO ONCE YOU HAVE AN AUDIENCE. This is actually the step where you get permission to move to the next step. First and foremost you must ensure that you deliver on what you promised in your acquisition strategy. Engagement can arguably be the most important step. Without proper engagement you simply [...]