Are you selling o what your core target market truly wants? Have you clearly indentified why your customers or clients really choose to buy what you have? In the book the Sales Advantage they mention a concept that I relate to new media marketing. Teh Dominate Buying Motive. This is essentially the emotional reason why [...]

Today in addition to covering a couple of stories we talk about marketing opportunities. What got me thinking about this was in our efforts for us to internally create a digital marketing plan we ignored the most obvious choice for engagement. It wasn’t because we didn’t know better, I believe it was because it was [...]

In this episode I share with you the results of a product and marketing change I’ve recently made. That is at the end of the show so if you are interested in just that skip to the last part of the podcast. Before that I mention a great post from an the best email provider [...]

From Business grow… There is no playbook for Twitter.  I’m learning as I go, just like you, and I’ve tried to share my ups and downs along the way. I’ve written about the spirituality of the social web, the social media time crunch, and my anxiety about the velocity of change and my own social [...]

First this video is pretty entertaining and gives some great stats on Facebok. The World Is Obsessed With Facebook video. Videos and even, surprisingly given their bad association with some online consumers, pop-ups are two suggestions by email marketers to provide that final nudge to recipients. More here. A co-chair of the U.S. House Privacy [...]

Great show today and you will also want to check out the curated articles that we talk about (and some that we don’t) at Defining New Media on Scoop.it. Marketing trends-especially in digital-are motivating brands to be more interactive and engaged with their customers. Rather than pushing out interruptive messages that targets will ignore or [...]

What is going on in TV, the new Ultraviolet technology and what it means, plus interactive email technology Active Views. First, one of the best write ups I have seen on what is going on in teleivision land…What the hell is going on with TV? There’s a new logo in the future of video lovers. [...]

Rumor has it that Facebook will unveil its webmail product on Monday. That means look out Yahoo Mail. Look out Hotmail, and more interestingly in the grand scheme of things, look out Gmail. read more. Also check out Facebook Email Coming Monday with Office Web Apps Integration. Google search results are going to start looking [...]

Archstone is letting residents at any of its 190 apartment communities pay their rent and submit service requests via a mobile application. In addition to paying rent, residents can view their account balance. The application is available for free download in Apple’s App Store. read the rest here… Almost nine in ten online Americans (87%) [...]

A new advertising platform will give consumers a bit more control over the advertising they are interest in. How? By allowing the consumer to ‘keep’ ads of interest. Called AdKeeper, the platform works by consumers pushing a ‘keep’ button, this saves the ad so that the consumer can return to it at a later time. [...]