You might have millions of Facebook fans and Twitter followers, but that doesn’t mean your social media campaigns are actually, you know, social. Brian Solis, a new media expert and principal of advisory firm Altimeter group, told a group of Advertising Week marketers Monday afternoon that most social media campaigns he observes are really [...]

  Today’s show we have updates on Facebook’s frictionless sharing, being a marketer and gaming social media. A few stories first: Facebook again may have gone too far in its quest to make privacy obsolete, and this time some news organizations could get burned by going along with it.  —  Facebook spent years making it [...]

  I’ve been thinking lately (sometimes I tend to do that). This whole social media thing… it’s kind of a game. Here’s what really got me thinking about this today. I’ve been watching some stats (as any good digital marketer should) and I’ve noticed some funny things on the most popular content pieces I’ve wrote [...]

Has Facebook finally made changes that most users simply do not want? Do people really not care about Privacy at all? That’s what we talk about on today’s show– has Facebook finally jumped the shark? If you haven’t heard the news here’s the high level overview of the features Facebook is releasing: Timeline – basically [...]

  First up, just learned of the Annual Podcast Awards and  it would be awesome if you nominated the show for the 7th Annual Podcast Awards. (<– click that link to nominated Defining New Media) Next we have a few stories before we cover the week in review: Google Plus has released API access. Can [...]

  Facebook is rolling out a new subscribe button that will enable you to receive in your news feed publicly visible status updates from people who aren’t yet on your friend list. This same feature will also let you customize what you see from people who are on your friend list. The social network posted [...]

  Facebook is adding some real friends lists that might actually get used. We also have news on updating your Facebook pages via an API and why that might not be such a good thing. Plus Twitter adds analytics and we dive into a study done by Reuters about the most popular items for a news site. [...]

  First up we cover the new social media report for Q3 from Nielsen. There are a few things we can learn from it but hopefully it shouldn’t be much if your a regular listener to the show. Here’s a excerpt from a blog post I did on it over at our website:  Facebook rules [...]

  We cover a few topics on today’s show. Steve Jobs Resignation, Google+ updates, and understanding platforms. A post I thought was great on the Steve Jobs resignation comes from AllthingsD Essay: Jobs’s Departure as CEO of Apple Is the End of an Extraordinary Era. Next up we talk Google+. You can now share your [...]

  Would it surprise you if LinkedIn could use your picture and name in 3rd party advertising? I’m guessing it doesn’t surprise you but it’s already in place and it’s on by default. For those out there that might be concerned with this here’s how to turn it off: 1. Click on your name on [...]