Is Your Audience Your Prospect, Google Updates, and New Video Hosting Solution

 

image by Larry Kwan

I’ve been fortunate to meet some great sales people. One common thread I’ve noticed with sales people at the top of their game is they have the ability to only deal with buyers. They have the knack for figuring out early on who is a buyer and who isn’t. The buyers are who they spend time with.

This concept shouldn’t be lost on digital marketing. Marketing should be your best salesperson. So is your marketing salesperson only dealing with buyers?

What spurred today’s show was a study I saw from the company Roost (search engine land story). They found that only 15 percent of the average local business’ fans are actually in the city where the business is located. Imagine your a local business and you have a 1,000 Facebook fans. You could reason that only 150 of those could easily visit your location. So is this the number your tracking or is the 1,000 number the one your watching intently?

The Digital Tracking Problem

One of the issues I have with the “we can track everything” concept in digital marketing is it makes us think we can track everything. It also blinds us to the real metrics we should be following. We talk about that on the show today. WE talk about how segmenting your audience is important. Also how looking into your audience and finding the buyers. Finding the people that truly take action.

Yes, Google Knows What You Will Do Before You Do It

There’s other news out there as well. Google has released Instant Pages to the wild. This is an addition similar to Instant Search which Google touted to save you 2-5 seconds per search. Now they say:

We want to help you save some of that time as well, so today we took the next step for Google Instant: Instant Pages. Instant Pages can get the top search result ready in the background while you’re choosing which link to click, saving you yet another two to five seconds on typical searches.

Instant Pages will prerender results when we’re confident you’re going to click them. The good news is that we’ve been working for years to develop our relevance technology, and we can fairly accurately predict when to prerender.

I’ve included a video below that shows the speed difference. It is staggering how instant the results and load have became. Outside of that should we be worried that Google is pretty good at predicting what you will do?

Some more Google news… it looks like Google+ usage and traffic is slowing. What does that mean and should you go back to Facebook and Twitter? Well you should have never left and Google+ should just be another platform for you to amplify y our message. If that is a little cryptic we cover that in more detail in today’s show.

New Video Hosting Solution

Figuring out where to host your videos has always been a pain. Sure you can go with YouTube but I’ve always found their players ugly. Now Vimeo is entering the game with Vimeo Pro. This is different from their Plus offering–that didn’t allow any commercial use while PRO is designed for business. This is a great option as I’ve always thought the Vimeo players to be sharp and professional looking. The price isn’t bad as well at $199 a year for 50GB of storage and 250K plays. Another great option for your video hosting.

That’s all for today. Please share with your network if you found the show informative, also check out the show tomorrow for our week in review.

Insights on Spreading Message on Facebook, Social Doesn’t Factor in Purchase, and Fake Reviews

 

Facebook and ComScore have teamed up for a new service, Social Essentials. It offers unprecedented insights into the influence of brands on social media, complete with detailed credit card behavior, and findings suggest it’s not really your brand’s fans you need to worry about–it’s their friends. See more here.

Despite all the attention that social networks like Facebook, Twitter and LinkedIn get as a way for marketers to expand their reach, technology buyers are not using them as primary sources of sources of purchase information, reports research firm Forrester. You can also read an overview at ReadWriteWeb.

Many online reviews appear too good to be true – and they are. Earlier this year, for example, the Federal Trade Commission fined a music tuition company $250,000 for posting fake reviews of its own products. More on this story.

Understanding the Platform and How Algorithms Shape Our World

 

image by johnharveytolson

Today we talk about understanding how to communicate within a platform. Social media, the web, and mobile is full of individual platforms. Understanding how to connect within these platforms is key. What spurred this conversation today was a post I saw on ConversationAgent…

Content fluency is the ability to speak the cultural language prevalent in a platform with the added bonus of the space being designed to help create a context where that conversation is possible (i.e., listening, communicating, observing, and contributing) in a way that makes sense to all parties. See more.

Now Facebook has released a new section for business. While not ground breaking it should help anybody looking to figure out how to get the most out of facebook. From TheNextWeb…

Facebook has clearly seen the buzz, too. It should come as no surprise then that the site has rolled out a new Facebook for Business section which details some best practices and shows how Stories, Ads and Pages can all work to increase your business. See more from theNextWeb.

SingularityHub had a great piece hoping that the Borders bankruptcy changes the publishing industry. It’s a good read and something that makes sense but I wouldn’t hold out hope.

For years, books have been entirely controlled by big print publishers. They’ve decided which authors get published and what readers get to read as well as when they get to read it. Furthermore, what gets published has had to fit into specific compartments that have been defined by marketing departments. The timeliness of print has also been a problem as it’s no secret that the traditional publishing route takes years from the manuscript to stock. More here.

Increase Your Engagement by 216%, LinkedIn Apply Button, Sales in 2020, and Xbox Kinect Avatar

 

image by daniel_iversen

What is the answer to increasing your engagement rate in social channels? We talk about that today plus the new LinkedIn apply button for job opportunities and if that has a future. Have you thought about what the sales environment will look like in 2020? Plus Xbox Avatar Kinect.

First up, an update from yesterday. I found a Scoopt.it curation on the Filter Bubble. Check it out if you want to stay informed on how the world is increasingly getting filtered.

A study from MomentusMedia on how asking users to like increases engagement rate.

We see many Facebook Page admins asking their fans to Like posts and leave comments on posts. Does this elicit greater interaction rates from fans? We analyzed 49,266 Page posts to compare interaction rates for posts containing “Like” calls to action, “comment” calls to action, and those without.

LinkedIn adds a button where you can apply for jobs thru their service. Interesting announcement but ultimately I’m not sure this has staying power. I think for many HR’s this will add to the noise and not be integrated with the current systems they are using.

Starting today, we’re taking our vision of the professional web to the next level by helping our members use the power of their LinkedIn membership when they need it most — when applying for a job.  It’s my great pleasure to announce the launch of our newest professional web plug-in: Apply with LinkedIn..

Have you thought about what the sales force environment looks like in 2020? Will there be more sales people or less? How about inside sales? What role will technology play? We talk more about this in the show but also mention a post on SellingPower…How Many Salespeople Will Be Left by 2020?

At our last Sales 2.0 conference, I asked the audience members to raise their hands if they had ever purchased anything on Amazon.com. All hands went up. Then I asked, “How many of you have ever spoken to an Amazon.com salesperson?” Nobody! Amazon.com’s technology architecture has eliminated the need for salespeople. According to the Census Bureau, the amount of sales closed over the Internet through such e-commerce sites as Amazon exceeded $165.4 billion in 2010. According to Forrester Research, that number will grow to $250 billion in 2014.

We end talking about a new tech update to Microsoft’s Kinect called Avatar. Everything you need to know is explained in the 2 minute video below:

Week in Review – Rapportive, NFC, Chalkboard, and President Lincoln and Social Media

 

How do we remember things? I saw a great interview over at NPR about our memory, it talks about semantic memory.  I’ve said often that the number one thing you can do to make yourself a better marketer is to understand people, what makes them work, and how they think. I didn’t get a chance to listen to the interview but I did read the post. I highly suggest that give it a read. For those who don’t want to read the full interview quite yet here is a pull quote: SEMANTIC MEMORY, RAPPORTIVE, AND CAN WE LEARN FROM MURDOCH LETTER?

Two technologies will play a role in the future of marketing. NFC and the internet of things. We talk about those 2 things first then we cover a an eye tracking survey and why you should start your business now. PAYPAL AND NFC, INTERNET OF THINGS, EYE TRACKING BETWEEN MEN AND WOMEN, AND GET STARTED NOW

Facebook just released a feature that I can’t see being around long. Basically it allows you to send all your friends invites to your page as a notification. Powerful stuff and converts way better than anything else I’ve tried. If you use Facebook for something more than friends and family this might be a feature you want to test out. Once again this is a feature that is just asking to be abused by spammers. But maybe that might be a good thing to ferret out spammers. USE THIS FACEBOOK VIRAL FEATURE ABOUT TO BE SHUT DOWN AND THE FUTURE OF GOOGLE+.

Local marketing is rapidly changing. When I see a new platform like the one we talk about today I get a little excited. First, it makes total sense. Second, it seems to be something that really can help a localized business. LOCAL MARKETING PLATFORM CHALKBOARD AND WHAT YOU CAN LEARN FROM WHY WE AVOID THE TRUTH.

When Abraham Lincoln was faced with keeping the United States together during the civil war he was fortunate to have a new technology– the Telegraph. For history buffs this historical record gives us amazing insight into the war as a whole and the mind of President Lincoln himself. Lincoln never kept a diary but the telegraph record gives us a peek at his thoughts and shows us that he was comfortable with new technology. Abraham Lincoln and Social Media.

Use This Facebook Viral Feature About to be Shut Down and the Future of Google+

 

Facebook just released a feature that I can’t see being around long. Basically it allows you to send all your friends invites to your page as a notification. Powerful stuff and converts way better than anything else I’ve tried. If you use Facebook for something more than friends and family this might be a feature you want to test out. Once again this is a feature that is just asking to be abused by spammers. But maybe that might be a good thing to ferret out spammers.

Here’s more info from InsideFacebook:

Facebook now allows Page administrators to send their friends invites to Like their Page that appear as notifications, opening a new viral channel that could assist Page growth. Because these invites generate Facebook and email notifications, they are much more noticeable and could have a higher conversion rate than the Page suggestions admins could previously send that appeared in the “Recommended Pages” sidebar module that would occasionally appear. However, accepting an invite requires users to click through to a Page.

Once again a viral feature that I’m not sure how long it will be around.

Future of Google+

We then spend the rest of the show talking about Google+. What does it mean for marketers and the future of digital communication? Are we able to have 3 big social networks, Facebook, Twitter, and Google+?

I also talk about how Google+ partially fixes the segmentation problem with social media. What if Google rolled out pages for business that allowed following segmentation. Generally people following companies for a few different reasons. 1, to get news, 2 for special deals, 3 to support the company. What if Google rolled out the ability to follow a company and you could choose why you followed. That way you only get relevant updates that you wanted.

That also has interesting implications for you as a marketer communicator. While that would be interesting there is a larger reason why I think you can’t ignore Google+– simply put it’s owned by Google. Google get’s roughly 69% of search traffic and isn’t going anywhere soon. So in a way you have no choice if you want a large part of your potential customers. We talk about that a little bit more in today’s show.

Week in Review – Google+, Facebook Release not Awesome, and Google Leading 3.0

 

Final thoughts on Google+ and the un-awesome release from Facebook. Plus how Google is leading us into web 3.0.

In the beginning of this week we discussed Google+ and how Google is in the game of social. We compared Google+ vs Twitter vs Facebook and talked about why those are fair or not fair comparisons. Today’s show we update those thoughts a bit. The early adopters in G+ seem to love the network. I’ve even seen a few discussions about how they no longer need a blog. Which to me is a little crazy but that happens when each new social network is released.

I like Google+. I’m glad it’s here. I’m hoping it will make Facebook up their game, both in technology and experience. Obviously Facebook could up the game on privacy as well. I read an awesome post on Facebooks one way sharing double standard. This is beyond true and is one reason why people are clamoring for options in a social network.

Facebook Skype Release

I still think this latest “awesome” release from Facebook was a non-awesome. One to one video has been around since 2003. It’s been done and isn’t a unique feature. Sure your friends, family, and people you care about are on Facebook but for those that wanted video they already had this option. I don’t see this as a game changer. The real game changer I see on the horizon is something Facebook might do in mobile. This is the thing to watch and where they can leap frog anything Google does with Google+.

Google Web3.0

Have you noticed some changes with Google products lately? Yes, release of a social network, but also Gmail is promoting a new theme that shows off a future design change, YouTube did the same. I like both of these efforts and they feel very thought out. I’d suggest you take a look at the YouTube redesign as I see tons of benefits to the changes.

The larger issue I see is that Google has stepped up the pace of design and products. It feels like a new fire was released within the company and they are making an effort to lead us into what we might term Web3.0. Although I hope that’s not a term that sticks.

Other Topics This Week

We talked about creating your first paragraph. This is essential to master as this is often the lead text that people see in shares and aggregators. In this show we talked about why it’s important and dived in with some great tips to accomplish this. It’s a great show and if you didn’t get a chance to listen I’d put it on your list.

That’s all this week, once again if you like the show or any show this week please share with your network.

How Awesome Was the Facebook Announcement and Google+ Ranks First

 

image by Robert Scoble

Was it awesome? When Mark Zuckerberg mentioned last week that Facebook had an “awesome” release I hope he wasn’t talking about what happened on Wednesday. The features announced don’t strike me as awesome. Great additions, cool features, something useful… but not awesome.

If you aren’t sure what was release check out call your friends on facebook (powered by skype). It’s not just that there is also a group chat feature (not video) and new chat design.

There is a larger point to all this though. The announcement focused on these new features but also what is in store for social media. It goes like this… these last few years have been about growth and proving that social has a place in this world. Now we are in our next phase. This phase is social is accepted and how can it be utilized in new and exciting ways.

I agree here that there is an opportunity now that digital communication is all grown up. What that opportunity is and what people will be comfortable with is another story all together.

What Does This Mean for Google+?

I was struck on how there was an undertone of Google+ throughout the announcement. While it was played off as if it’s no big deal I do think that Facebook is a little worried.

An example of why I think this comes from a recent search I did. I was searching people who I know are active on Google+. What I found surprised me a bit as Google was displaying the Google+ profile as the top result. And in a unique and distinctive way. This result was well above Facebook, Twitter, LinkedIn, and even the persons website.

Now if you are interested in brand protection or reputation management in any way then you will have to participate in Google+ in at least some minor fashion. I think this is a smart move on Google’s part. I’ve said before it’s good to have competitors in this space and I welcome the 2 networks.

Other Stories

I also talked briefly about a story from Editor&Publisher about Time to Revive the P.M. News Product. Is this something you could apply to your own business?

Then a MIT study about how you can figure out how to get more people to install your apps. I think the lessons here go well beyond apps though so check that out.

I also suggest you check out the post No to No to Know… it’s a great motivational post and makes a solid point.

I look forward to seeing you in tomorrows show and please share with your network.

Google+ vs Facebook vs Twitter

 

google+ vs Facebook vs TwitterShould we be comparing Google+ to Facebook or Twitter? Is that a fair assessment of the current state of social?

I’ve been trying out Google+ for a few days now and my first impression is positive. Finally a service allows easy segmentation of your social groups. This one feature is done tremendously well in Google+ with Circles.

It’s obvious that Google has learned from both Facebook and Twitter. Not only on the tech and UI side but also on the PR side. They’ve watched as Twitter has flailed around with a revenue stream and Facebook has lost love with privacy issues. Is that enough?

Google+ vs Facebook

First and foremost the ability to segment people into different groups (circles) is huge. A social network that works the way we work in the real world. Next the look of Google+ feels like a knock off of Facebook. That’s good though. The pictures in G+ are done way better than Facebook has ever done. Also the clear and concise way that things get shared make 100 times more sense than Facebook’s privacy settings.

One question I still wonder is if the older generations would like Google+. I’d say no at this time but it could really catch up in the arena. Also, one thing that struck me recently is that Facebook really monetizes  you and your information. On some level I think this bothers people. Your not in Facebook to be advertised too…. it’s not like television where you accept the adverts as part of the deal.  IN talking with people I’ve got the feeling that they feel they are being taken advantage of by Facebook in this regard.

Now Google does not have to ever have advertising within the core platform of Google+. Their end goal is to get you to use more of their family of sites. They already are your defacto search location, why would  you leave if you could connect with friends, family, and contacts and then use the same service to find information. This is something Facebook has never figured out but will be the core of Google+.

Google+ vs Twitter

This is a tough comparison. First the experience from Twitter is no where near as engaging as Google+. Yes communicating on Twitter is fun and has more of a real time feel to it but it’s simply not as rich. On twitter you don’t get a thumbnail of links, a video player, or even pictures. Sure it’s getting richer but it’s not there yet. Plus most people use some form of client than Twitter itself. As far as the 140 character limit… I think this is a negative factor for Twitter. Many times you have more to say or you actually do want to respond at length.

So in a way the Twitter comparison is not fair for Twitter. It’s a completely different type of network with a different type of feel.

Things to Watch

Here are a couple of things to watch to see where Google+ is going:

  • Will a mainstream personality (non-tech) like Ashton Kutcher take to the new service and allow a PR blitz to happen? Will other personalities follow?
  • What will the business pages be like? Will they offer a rich experience and allow the same or more functionality as a Facebook page?
  • How will Google+ be incorporated into Google’s real time search?
  • Is this just a network for techies or is there wider appeal? Will this force Facebook to make changes that will then make it even tougher for Google+ to attract the users who are invested in the social graph of Facebook?
  • Will companies like Zynga allow your game data to be ported from Facebook to Google+ once they integrate over there?

I could go on and on but that’s enough to get started. Also if you like the show please comment below or share with your network.

Here’s What the Google+ Project Means for Marketers

Full show on Google+ project. Interesting development and something we all should watch. Today we cover what are the top features and should you become an early adopter?

Among the most basic of human needs is the need to connect with others.  With a smile, a laugh, a whisper or a cheer, we connect with others every single day.  —  Today, the connections between people increasingly happen online. More from Google.

Last night, you may have heard talk of a mysterious black bar appearing on the top of Google.com. Or you may have even seen it yourself. No, you weren’t hallucinating. It was a sign of something about to show itself. Something big. Google+. More from TechCrunch.

Google, the world’s largest search company, is formally making its pitch to become a major force in social networking. The product it announced Tuesday is called Google+, and observers might wonder whether it’s simply one more social effort by a company that’s had a lousy track record in that field to date…. see on wired.

We’ve been hearing rumors about an upcoming Google-based social network for months, and Google’s finally delivered. Their social project works similarly to other popular networks, but with innovative new additions like group video chatting, group messaging, and a much easier to use interface. See more on lifehacker.