I’ve been fortunate to meet some great sales people. One common thread I’ve noticed with sales people at the top of their game is they have the ability to only deal with buyers. They have the knack for figuring out early on who is a buyer and who isn’t. The buyers are who they spend time with.
This concept shouldn’t be lost on digital marketing. Marketing should be your best salesperson. So is your marketing salesperson only dealing with buyers?
What spurred today’s show was a study I saw from the company Roost (search engine land story). They found that only 15 percent of the average local business’ fans are actually in the city where the business is located. Imagine your a local business and you have a 1,000 Facebook fans. You could reason that only 150 of those could easily visit your location. So is this the number your tracking or is the 1,000 number the one your watching intently?
The Digital Tracking Problem
One of the issues I have with the “we can track everything” concept in digital marketing is it makes us think we can track everything. It also blinds us to the real metrics we should be following. We talk about that on the show today. WE talk about how segmenting your audience is important. Also how looking into your audience and finding the buyers. Finding the people that truly take action.
Yes, Google Knows What You Will Do Before You Do It
There’s other news out there as well. Google has released Instant Pages to the wild. This is an addition similar to Instant Search which Google touted to save you 2-5 seconds per search. Now they say:
We want to help you save some of that time as well, so today we took the next step for Google Instant: Instant Pages. Instant Pages can get the top search result ready in the background while you’re choosing which link to click, saving you yet another two to five seconds on typical searches.
Instant Pages will prerender results when we’re confident you’re going to click them. The good news is that we’ve been working for years to develop our relevance technology, and we can fairly accurately predict when to prerender.
I’ve included a video below that shows the speed difference. It is staggering how instant the results and load have became. Outside of that should we be worried that Google is pretty good at predicting what you will do?
Some more Google news… it looks like Google+ usage and traffic is slowing. What does that mean and should you go back to Facebook and Twitter? Well you should have never left and Google+ should just be another platform for you to amplify y our message. If that is a little cryptic we cover that in more detail in today’s show.
New Video Hosting Solution
Figuring out where to host your videos has always been a pain. Sure you can go with YouTube but I’ve always found their players ugly. Now Vimeo is entering the game with Vimeo Pro. This is different from their Plus offering–that didn’t allow any commercial use while PRO is designed for business. This is a great option as I’ve always thought the Vimeo players to be sharp and professional looking. The price isn’t bad as well at $199 a year for 50GB of storage and 250K plays. Another great option for your video hosting.
That’s all for today. Please share with your network if you found the show informative, also check out the show tomorrow for our week in review.