I’ve been fortunate to meet some great sales people. One common thread I’ve noticed with sales people at the top of their game is they have the ability to only deal with buyers. They have the knack for figuring out early on who is a buyer and who isn’t. The buyers are who they [...]

  Facebook and ComScore have teamed up for a new service, Social Essentials. It offers unprecedented insights into the influence of brands on social media, complete with detailed credit card behavior, and findings suggest it’s not really your brand’s fans you need to worry about–it’s their friends. See more here. Despite all the attention that [...]

  Today we talk about understanding how to communicate within a platform. Social media, the web, and mobile is full of individual platforms. Understanding how to connect within these platforms is key. What spurred this conversation today was a post I saw on ConversationAgent… Content fluency is the ability to speak the cultural language prevalent [...]

  What is the answer to increasing your engagement rate in social channels? We talk about that today plus the new LinkedIn apply button for job opportunities and if that has a future. Have you thought about what the sales environment will look like in 2020? Plus Xbox Avatar Kinect. First up, an update from [...]

  How do we remember things? I saw a great interview over at NPR about our memory, it talks about semantic memory.  I’ve said often that the number one thing you can do to make yourself a better marketer is to understand people, what makes them work, and how they think. I didn’t get a [...]

  Facebook just released a feature that I can’t see being around long. Basically it allows you to send all your friends invites to your page as a notification. Powerful stuff and converts way better than anything else I’ve tried. If you use Facebook for something more than friends and family this might be a [...]

  Final thoughts on Google+ and the un-awesome release from Facebook. Plus how Google is leading us into web 3.0. In the beginning of this week we discussed Google+ and how Google is in the game of social. We compared Google+ vs Twitter vs Facebook and talked about why those are fair or not fair [...]

  Was it awesome? When Mark Zuckerberg mentioned last week that Facebook had an “awesome” release I hope he wasn’t talking about what happened on Wednesday. The features announced don’t strike me as awesome. Great additions, cool features, something useful… but not awesome. If you aren’t sure what was release check out call your friends [...]

  Should we be comparing Google+ to Facebook or Twitter? Is that a fair assessment of the current state of social? I’ve been trying out Google+ for a few days now and my first impression is positive. Finally a service allows easy segmentation of your social groups. This one feature is done tremendously well in [...]

Full show on Google+ project. Interesting development and something we all should watch. Today we cover what are the top features and should you become an early adopter? Among the most basic of human needs is the need to connect with others.  With a smile, a laugh, a whisper or a cheer, we connect with [...]