Tag archive for "foursquare"

New Media Roundup

Checkins, Google Shared, FTC Gives in For Now, and the Future

No Comments 25 October 2010

A roundup today from geo-checkins, search, social, to Starbucks portal, and even some great future thinking thrown in. With over four million users, Foursquare is becoming quite popular and we’re seeing people check in from all sorts of places. I don’t think anyone was expected to see a check in from space though and that’s [...]

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New Media Roundup

Cause Marketing and Things to Look for In New Media Marketing

No Comments 22 September 2010

Causes Help Convert New Customers. Eighty percent of Americans are likely to switch brands, about equal in price and quality, to one that supports a cause. In addition, 61% of Americans will try a new brand or brand they’ve never heard of before, 46% will try a generic/private label brand (as opposed to a name [...]

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Location Marketing

Location Based Wars, Shopkick, BranchOut, and Social

No Comments 18 August 2010

Choose your side in the checkin wars. We have Foursquare, Gowalla, and now possibly Facebook jumping in a big way. Another application is mentioned below that to me has huge potential. Major retailers are working with a new smartphone application that tracks and offers promotions to shoppers as they move from outside the store, to [...]

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Social Media

Is Facebook the New Myspace?

No Comments 16 August 2010

Is Facebook going the way of Myspace? A great question from James in Sacramento. My short answer was no but I elaborate a little. Facebook has worked itself into the lives of it’s users. Just like email a large percentage check Facebook first and last in the day. We talk a little about the social [...]

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Integrated Marketing

Direct Marketing, Amazon Facebook, Trusting Google Results, and BuzzLogic New Ad Unit

No Comments 29 July 2010

Direct-marketing legend Lester Wunderman has installed shoji screens on the windows in his New York office so he can’t look out — what he sees is “this great light.” The screens help him achieve an “in-look” as opposed to an “out-look.” And, as Robert Frost said, that has made all the difference. Young people who [...]

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Search Engine

Opportunities with Bing, Yahoo, and Foursquare with Jeff Foster

No Comments 16 July 2010

Today we talk with Jeff Foster from WebBizIdeas.com. Jeff gives some great tips and advice on your opportunity within Bing, Yahoo, and Foursquare. Some items we talk about are… Is Bing local worthwhile? Does Bing have a webmaster tools like Google? What about content and Bing? What is up with the merger between Bing and [...]

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Online Engagement, Uncategorized

Opportunity Economy, Apple Highlight, Microsoft, and Pepsi’s Foursquare

No Comments 09 June 2010

Why You Should Stop Reading Career Advice Columns, I didn’t read it but if you want you can read it here. I talk a little about Apple Iphone and the latest video they released. I really like it and I am impressed by how it was put together. Then we talk a little about AT&T [...]

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Social Media

Yelp Removes Features, Yahoo and Foursquare, Unvarnished Social Network

No Comments 07 April 2010

Facing a barrage of class action lawsuits, Yelp, the provider of user-generated local restaurant and business reviews, announced on Tuesday that it will no longer let businesses pay to push a “favorite” review to the top of the page, and will no longer edit out reviews it deemed to be fraudulent. Yelp has been hit [...]

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New Media Roundup

Location Based API, Try Clothes Online, Usability Testing Your Website, Social Commentary

No Comments 06 April 2010

Get ready for every mobile app to have some sort of location-based check-in type feature, or other geographic-based features. Two mobile location companies are releasing tools for developers to easily add location features to their applications. (This is reminiscent of a few years ago, when companies were offering plug-in “social” features to developers.) more here… [...]

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Social Media

Content Marketing, Social Networks and Insurance

No Comments 22 February 2010

Services such as Twitter, Facebook, Foursquare and Buzz can alert criminals when users are not home, according to Confused.com, the price comparison service. Foursquare, for example, shows that people are in a specific spot and, more importantly, that the user is definitely not at home, Confused.com added. More here Recognize that getting people onto your [...]

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