Tag archive for "group buying"

Social Media

Thoughts on Facebook Send and Deals Plus What to Do About Low Engagement from Social Media

No Comments 27 April 2011

Facebook’s increasingly ubiquitous ‘Like’ button is getting a new friend: the Send button. Click on a webpage that has the Send button integrated, and you’ll be prompted to share it with any of your Facebook Groups, your Facebook friends, or any standard email address. In other words, where the Like button is designed to let [...]

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New Media Roundup

Adwords SMB, Local Ad Spend, Facebook Thoughts, and Postpo.st

No Comments 22 March 2011

Through the help of social media and good site architecture, small business owners have come a long way in creating sites that not only rank, but also engage users. However, it’s no secret that one area where SMB owners still struggle is in the world of paid ads. More here. Local online media is set [...]

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Social Media

Auto Location Checkin, Real Time Deals, and Thoughts on Facebook Ads

No Comments 02 February 2011

Google Latitude, the search giant’s mobile location service, hasannounced this morning that it is adding the ability to check in to specific places to its Android and iPhone apps. Android users will be able to check in automatically, using two brand new, different and very interesting methods. Latitude has now been live for 2 years [...]

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New Media Roundup

Buy This With Your Friends, Local Search Advice, and 40% of Your Traffic is Lost

No Comments 28 January 2011

Facebook is currently testing a new feature called “Buy With Friends,” which allows users to get discounts on virtual goods purchased by their friends. More from Mashable. Local search results are getting increasingly important, but how do we influence these results? How do you rank number one for a competitive and lucrative term like [hotel [...]

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Future New Media

Google Groupon, YouTube Ad Change, and Tablets Future

No Comments 02 December 2010

Google’s $6 billion bid for Groupon, an online coupon start-up, is an aggressive move by the company to dominate local online advertising and help with its long-sought move into social networking. More from Dealbook and Analysts on Groupon Deal: Google Upping Its Fight with Facebook? Yep, you read that right. Today, YouTube is officially launching [...]

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New Media Roundup

Group Buy Update, Indoor Maps, and Localization of News

No Comments 13 October 2010

Media General Inc. and Groupon today announced a partnership that will enable Media General to offer exclusive daily advertiser deals under the company’s local media brand names and powered by Groupon. More here >> Then from there… IPod. IPhone. Xbox. Wii. These are the brands feeling the love — consumers’ love, that is, according to [...]

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Marketing Secret

Why You Need to Stop Group Buying for Customers

No Comments 08 October 2010

I believe we are training a whole subset of customers to only buy when they see a deal. Is this what we should be doing? Are these really the customers you want? What got me thinking about this was that AOL is now going to launch a Groupon clone called WOW. I share a story [...]

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Location Marketing

What Does Local Mean and Groupon Reality

No Comments 05 October 2010

To consumers in the U.S. and elsewhere, “buying local” isn’t a top priority in and of itself, according to a new study from Communispace. Instead, localism becomes an important part of a product’s overall value proposition when it is perceived by consumers as a means of obtaining “a high-quality, cost-effective, safe and reliable product,” sums [...]

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Social Media

LinkedIn Adds Follow for Companies, Senator Facebook, Living Social, and Awareness of TwitFace

No Comments 30 April 2010

“Follow Company” helps you be among the first to learn about developments at companies like DreamWorks, find job openings at NASA or stumble upon business development opportunities at Netflix. The new feature lets you tap into key goings-on at nearly a million companies that already have their company profiles on LinkedIn and more that are [...]

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