Before we jump into our week in review let’s talk about first impressions. First impressions used to be made in person but increasingly they are what people find in the digital world. I saw a story about how 76% visit online review sites for research prior to visiting local stores. I’m sure you’ve noticed [...]

Creating the an effective profile is an art. Let’s see if we can add a little science to it. LinkedIn did a study to figure out what are the most overused professional buzzwords. I suggest that if you have any of these buzz words within your profile you remove them. Those words are: 1. Extensive [...]

  What is the answer to increasing your engagement rate in social channels? We talk about that today plus the new LinkedIn apply button for job opportunities and if that has a future. Have you thought about what the sales environment will look like in 2020? Plus Xbox Avatar Kinect. First up, an update from [...]

  Are you measuring your marketing? I wouldn’t blame you though if you are confused. One challenge with modern marketing is there are way to many points to measure. Often times what is measured is not important. We talk about that today. What got me thinking about this was a post from Forbes Measurable Marketing [...]

Today in addition to covering a couple of stories we talk about marketing opportunities. What got me thinking about this was in our efforts for us to internally create a digital marketing plan we ignored the most obvious choice for engagement. It wasn’t because we didn’t know better, I believe it was because it was [...]

Today we talk about a welcomed update from LinkedIn and how YOuTube is changing its service to be more of a new media experience. Here are the stories I mention or launch from in today’s show. From the linkedIn Blog that covers the updates in detail: With this release, we’re including a powerful set of [...]

Should you be in social media? I get asked this question often. I really get asked this by people in 2 camps. The first camp is someone who did jump into social media but ultimately it hasn’t really been something they have seen a benefit from. The next is someone who thought that social is [...]

In this episode I share with you the results of a product and marketing change I’ve recently made. That is at the end of the show so if you are interested in just that skip to the last part of the podcast. Before that I mention a great post from an the best email provider [...]

For a limited time we are offering our 30 page in depth SEO report customized for your business for only $79. You don’t want to miss this and you can find out how to order that here. Click Here to Order the SEO Report. Companies including Microsoft Corp., McAfee Inc.-and even some online-tracking companies themselves-are [...]

LinkedIn’s initial public offering document contains a startling admission that few seem to have noticed: Its own members mostly don’t use the site at all, or hardly ever. That’s a concern for a business that is reliant on advertising, as LinkedIn is. The offering document’s “risks” section says. Read more here. If you, like me, [...]