Tag archive for "local"

Earned Media

Are You Ignoring Your Biggest Marketing Opportunity?

No Comments 27 May 2011

Today in addition to covering a couple of stories we talk about marketing opportunities. What got me thinking about this was in our efforts for us to internally create a digital marketing plan we ignored the most obvious choice for engagement. It wasn’t because we didn’t know better, I believe it was because it was [...]

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Online Engagement

Localization and Verticlization, Bing and Facebook, and Klout on Resumes

No Comments 18 May 2011

First is a post I mention about Walt Disney. Great read and told in a story fashion. Check it out. Next is news from AOL that got me thinking about localization and verticalization and your opportunity. With a new niche trade media initiative, AOL is aiming for an enterprise version of what occurs through Facebook [...]

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New Media Roundup

Google Tags Gone, CPI for Apps Gone, and Psychological Drawing

No Comments 02 May 2011

Today we have an update on Google Tags, CPI or cost per install for applications, and how drawing can help get to the heart of what you really feel. First story comes from Harvard Business Review on how focus groups are starting to go back to their early years of schooling: One solution to this [...]

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New Media Ideas

Panda and Local Searches, Behavior Ads in Mobile, Al Jazeera

No Comments 20 April 2011

Does the latest change from Google help local search? If so what should you do about it? CNET has now released some data, as it compiled about 100,000 Google results, testing Google.com in March, and then last week, just after the new update. The data reflects earlier reported data from SearchMetrics in terms of news [...]

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Online Engagement

84,000 ICE Mistake, Local Numbers Not Accurate, and Google Subscription Service

No Comments 17 February 2011

On average, 55% of the visitors to locally oriented news and information Web sites are neither local nor loyal, but instead are readers from outside of the market and “fly-bys” unlikely to return frequently, according to a new study from Borrell Associates. More here. The US Government has yet again shuttered several domain names this [...]

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New Media Roundup

Buy This With Your Friends, Local Search Advice, and 40% of Your Traffic is Lost

No Comments 28 January 2011

Facebook is currently testing a new feature called “Buy With Friends,” which allows users to get discounts on virtual goods purchased by their friends. More from Mashable. Local search results are getting increasingly important, but how do we influence these results? How do you rank number one for a competitive and lucrative term like [hotel [...]

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Emotional Selling

AI in Social Media, What is MindType, and Local Competition for Google

No Comments 03 January 2011

Today we cover AI news of the future, local competition for google, and a great term “Mind-type”. The emergence of artificial intelligence is to transform the Internet industry and social networking over the next decade, Russia’s leading web tycoon said in an interview on Tuesday. More here. Google is continuing its push toward nabbing local [...]

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Future New Media

Predictions for New Media in 2011

No Comments 21 December 2010

What would the end of the  year be with out a predictions show? Today we talk about new media predictions for 2011 or Twenty Eleven if you prefer. Here is what we cover on the show: Mobile will be huge and change purchasing behavior Local will get bigger and by the end of the year [...]

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Online Engagement

Bing Local Update, Facebook Classifieds, FCC Ruling, and YouTube A Content Creator

No Comments 16 December 2010

Bing’s latest updates is a sure to be talked about feature that lets people “step inside” some local listings by looking through photos of the interior of an establishment; it’s powered by local startup EveryScape, which has been charging small businesses across the U.S. to build 3D, photo-realistic panoramas of their physical locations. Users will [...]

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Location Marketing

Parent Tech Support, Mobile Search Up 130 Percent, Patch Local Play

No Comments 14 December 2010

A bunch of folks over at Google find themselves in this situation nearly every time they visit their families around this time of year. That’s why they’ve launched TeachParentsTech.org, a “tech support care package” that’s meant to help kids teach parents about computer basics. More from Mashable and visit the site TeachParentsTech.org. As more and [...]

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