The Word of Mouth Marketing Association defines an influencer as: A person who has a greater than average reach or impact through word of mouth in a relevant marketplace. Your job as a company, brand or marketer is to indentify, seek out, and engage with these influencers to gain the support of the influencer [...]

  This show as inspired by a marketing great Eugene M. Shwartz author of the book Breakthrough Advertising. Here we go, strap in. (Also I have to apologize, my P’s in this audio popped a little, will fix that going forward). Desire: You Can’t Create It… But You Can Channel It The power, the force, [...]

Today we talk about the most (or one of the most) important pages of a website. That page is the the “About Us” page. Also called the About Me, or About page this page continually ranks high as the most visited page of any website. We go through a few tips on creating a great [...]

Are you selling o what your core target market truly wants? Have you clearly indentified why your customers or clients really choose to buy what you have? In the book the Sales Advantage they mention a concept that I relate to new media marketing. Teh Dominate Buying Motive. This is essentially the emotional reason why [...]

One of the hidden benefits of digital marketing is your ability to easily creating and releasing campaigns for driving your customers to buy your stuff. I call this the Arc of Marketing. Draw an arc, at the end create the sale or call to action that you want your audience do. Below the arc put [...]

A few stories that have a security twist before we cover the week in review: Talk over an iPhone 4S security flaw regarding Siri working from the Lock screen has made the rounds the past few days, but this “security flaw” is not so much a flaw, but an indented feature from Apple. more here. [...]

Simple answer to the question in the headline… You should be spending all  your energy on creating immediate income (or delivering on existing income opportunities) Next, creating a unique position for your product or service in order to create demand in the market place Below I expand on how you would go about this. Today’s [...]

Here in our second part of our 2 part series on how to create a brand name we dive into detailed exercises for coming up with your name. If you haven’t listened to part 1 you can find that at How to Create a Brand Name Part 1. So you’ve completed your empathy map and [...]

First I have to apologize, in the beginning of the show I didn’t share that this would be a 2 part series. Sorry about that but I wanted to make sure we covered this in-depth and as complete as possible. In part 1 of how to create a brand name we talk about laying the [...]

  Before we get started on our main topic there are two stories worth highlighting. First up comes from Cracked.com on The 4 Worst Things About Writing for the Internet and next up is about Google: Businesses that place a heavy emphasis on Google Places listing in their web search strategies must take into account [...]