Tag archive for "media"

Week in Review

Media Thinking, Success, and Content on this Week in Review

No Comments 14 October 2011

First up this week are a few updates and some posts worth highlighting: This one from Robert Dempsey at Dempsey marketing Are You Choosing To Be Successful? (I’m mentioned in there so had to mention that). I also did an Insight from the Latest comScore Report. Tablets rule once again. This weeks shows: I had [...]

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Interview

Thinking Like a Media Company [interview]

No Comments 12 October 2011

I was recently interviewed by Robert Dempsey of Dempsey Marketing. We talked about how to think and operate like a media company. Here’s a few things we cover: Why should you think like a media company? What happens when you think like a media company? Why thinking like a media company makes sense. What is [...]

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Social Media

Has Facebook Finally Jumped the Shark?

9 Comments 26 September 2011

Has Facebook finally made changes that most users simply do not want? Do people really not care about Privacy at all? That’s what we talk about on today’s show– has Facebook finally jumped the shark? If you haven’t heard the news here’s the high level overview of the features Facebook is releasing: Timeline – basically [...]

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Marketing Tools

The M Disc and Top Google Chrome Extensions

1 Comment 18 August 2011

  Did you see this story on a new tech that has the potential to store your data for 1000′s of years? Here’s the news from CNET: On traditional optical disks, information is “burned” into the disc by creating light or bleached spots where the data is the contrast between light and dark spots. However, [...]

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Content Marketing

Are You Ready for a Filtered Marketing Enviroment?

No Comments 25 July 2011

  Yes, I’m a little late to bring up a filtered media discussion. But changes in media and the landscape of social is increasingly going from machine driven filters to person driven filters. Think Google+ and Circles. Instead of going the Facebook approach of deciding who you care about more Circles allows you to self [...]

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Content Marketing

The Future of Content – Part 1

No Comments 03 June 2011

What is the future of content? What is the future of media? To market and connect with your audience today but in the future I believe understanding content/media will enable you to successfully transition in this new era we find ourselves in. Today we start a multi-part series on The Future of Content. In a [...]

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Target Markets

Psychological Meaning of Customer Complaints and Small Steps to Engagement

No Comments 01 June 2011

We go in deep into a post I saw at MarketingProfs on solving customer complaints. Something the author Guy Winch said really caught my attention: As a psychologist who also has a private practice, I was always struck by how often patients would discuss consumer complaints, how frustrating they found them, and how helpless they [...]

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Social Media

Where We’ve Been, It’s the How, ReadStream, and Likester

No Comments 17 May 2011

After news leaked that several Apple app developers had been threatenedwith a patent infringement suit for technology commonly used in in-app payment processes, the company in question - Lodsys – is explaining its side via a new blog. Last week, the Columbia School of Journalism released “The Story so Far“ (PDF here). For news zealots, this is tantamount [...]

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New Media Roundup

Adwords SMB, Local Ad Spend, Facebook Thoughts, and Postpo.st

No Comments 22 March 2011

Through the help of social media and good site architecture, small business owners have come a long way in creating sites that not only rank, but also engage users. However, it’s no secret that one area where SMB owners still struggle is in the world of paid ads. More here. Local online media is set [...]

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Content Marketing

The Future of Content – Part 2 – Aggregation and Curation

No Comments 13 January 2011

In part 2 of the future of content we cover why content is not king, aggregation, and curation. In part 1 we covered what is content, why we need to rethink the definition of media, and the publishing world we live in today. So why is content not king? Content is not king because it [...]

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