Today we talk about old vs new media, two interesting sites, and the death of banner ads, plus real time updating of content based on usage. Listen below. “The death of display advertising has been greatly exaggerated,” Randall Rothenberg, CEO of the Interactive Advertising Bureau, said last week at the trade organization’s MIXX conference. More [...]

Okay I’m not one to claim thing are dead. SEO has been dying since it really started but… I could make a case for the slow death of physical media. When was the last time you held a diskette? What about a CD? For some people it’s been a while. What about the future of [...]

According to Eric Schmidt of Google, the service that we’ve all been waiting to see will start rolling out this fall. Google Me is coming, and will happen via a “social layer” added over the top of search, video and Google Maps. Read More… Google Inc plans to gradually introduce social-networking features starting this fall, [...]

A great example of an integrated new media campaign comes from Ford and the Edge. Ford is driving potential buyers to its website to learn more about its “MyFord Touch” technology in an integrated marketing campaign promoting the 2011 Edge sports utility vehicle. View the story here, the website fordvehicles.com, and the Facebook page. For [...]

As a marketer or as a consumer is it right to use someones likeness to profit or market? How far can or should we go with this ability? We talk about this a little and discuss where this technology might be going and what it might mean for you. But suddenly, it’s under threat. A [...]

Yesterday I mentioned that I would like to share some great books I’ve read, well now based on this story… 3 Reasons Why Business Books Are Bad for You, I’m not sure that is such a great idea. We got a great email from Julie in New York. First she shares with us that she [...]

In today’s show we focus on new media but we inject a tangent of concepts to the mix. Please give me feedback on whether or not you like us getting off the beaten path a bit… Shipping company UPS has launched a return service that allows consumers to drop packages at US Postal Service locations [...]

Today we talk about the issues surrounding advertising to children. Is it right? As we move further to understanding people and what motivates us is it right for us to use this knowledge to advertise to kids? I mention a story from the Star Tribune on advertising on school websites and some local posts from [...]

I got to have a great talk with some people who are looking to expand their product offering. To me the opportunity there was taking and expanding the power of having a platform. How old media can take their platform and help their advertisers have success with digital marketing. The key is taking the trust [...]

We go in-depth with the question of whether old media is dead? Is new media taking over or is there still a chance for old media to catch up. Is there really a break point between old and new media? I make the case that it’s not quite dead but it and this has been [...]