Simple answer to the question in the headline… You should be spending all  your energy on creating immediate income (or delivering on existing income opportunities) Next, creating a unique position for your product or service in order to create demand in the market place Below I expand on how you would go about this. Today’s [...]

Here in our second part of our 2 part series on how to create a brand name we dive into detailed exercises for coming up with your name. If you haven’t listened to part 1 you can find that at How to Create a Brand Name Part 1. So you’ve completed your empathy map and [...]

First I have to apologize, in the beginning of the show I didn’t share that this would be a 2 part series. Sorry about that but I wanted to make sure we covered this in-depth and as complete as possible. In part 1 of how to create a brand name we talk about laying the [...]

I recently had a quick email exchange with a photographer who shared with me his biggest business and marketing challenges. They were… Spreading his work and too much unfair competition. He added that his field is becoming to competitive because with digital photography almost anyone can be a “photographer”. I’m willing to bet he would [...]

What is a a secret tool you can inject into all your new media communications? Priming. Priming is a psychological term that essentially explains how an earlier stimulus influences response to a later stimulus. It works best when you the two relevant pieces of information are presented in a similar manner. For instance a verbal [...]

Okay another high level show but this point is important. I’ll get right to it… How often do you ask what value are you providing your audience? Or do you do that gut check and ask yourself what is the value or benefit someone sees in me or my organization. Some great questions we talk [...]

  Today we talk about something that I believe is very important. The changes that are about to happen with technology and peoples attention. We already are overloaded. For instance here is some interesting statistics: 60,000 new book titles are published each year in the United States alone. (300,000 worldwide) More than 18,000 magazine titles [...]

  I believe one of the keys to having success in new media marketing is having your big idea defined. You could also say your unique selling proposition but that sounds all tie and suit like. Defining your big idea allows you to easily align your strategy, your concepts, your thoughts, and your value proposition. [...]

Are you stuck? Are you out there doing a blog post a day or a week, engaging in social media, and learning all you can about digital marketing? Are you looking for the answer to really driving traffic to your website? I’ve had alot of people fill out our survey’s and one thing has really [...]

What is your biggest marketing challenge? Click here to take our survey. Today we cover building your brand from scratch. Let’s say you are working and you want to branch out on your own. What are the steps necessary or the things you can do right now to build your brand? We go in greater [...]