Today we talk about the 6 things you can do to be one up on your competition. These are a combination of great business practice and general concepts on running your marketing strategies. Know how much you will pay to acquire a sale. What is your cost in dollars and cost in real dollars given [...]

  Before we jump into our week in review let’s talk about first impressions. First impressions used to be made in person but increasingly they are what people find in the digital world. I saw a story about how 76% visit online review sites for research prior to visiting local stores. I’m sure you’ve noticed [...]

  In the last week AIRBnB had a big PR challenge. AirBNB is an online marketplace for peer-to-peer traveling. They enable people to earn money by renting out extra space, and offer travelers a viable alternative to hotels. Recently a AirBnB host named EJ had her home vandalized and was traumatized by the experience. She [...]

  What if Netflix had been more empathetic in their communication? Is there a lesson we can learn from the latest Netflix pricing change outrage? First, I’m not one to Monday morning quarterback a business or PR snafu, but I think there is a good lesson to learn here. So I’m grabbing the football on [...]

  Have you heard the phrase “the Medium is the Message”? While this phrase is often quotes the modern way we use this is of course from the original intent. I believe if we understand and exercise the original intent of this phrase it will make you a better marketer. So that’s what we cover [...]

I had a great time this last Friday meeting the team at Schussler Creative, Inc., it was fun and the team was truly inspiring to be around. Today I talk about that experience and other insights I’ve learned from other entrepreneurs at the top of their game. Not only is the team and Steven Schussler [...]

Does your company need a website? This question is being asked in boardrooms around the globe as figures and consumer behavior suggests websites are losing out to Facebook Pages. So are they dead? Also check out this tip: PR Agencies Are Dead, Handle Press Yourself. Well I’m not sure but he does have a good [...]

Courtney Purvin got a shock when she visited Facebook last month. The site was suggesting that she get back in touch with an old family friend who played piano at her wedding four years ago. The friend had died in April. Read more here >> Google handles nearly two-thirds of Internet search queries worldwide. Analysts [...]

NPV, Buzz on a comback, Attorney’s spend money on digital and cause marketing. Awesome post on figuring out your NPV from Sam Decker at Clickz. It is worth checking it out. Famous tech blogger Robert Scoble appears to think Buzz may be ready for a comeback (it did release to much hype, but that has [...]