What is a a secret tool you can inject into all your new media communications? Priming. Priming is a psychological term that essentially explains how an earlier stimulus influences response to a later stimulus. It works best when you the two relevant pieces of information are presented in a similar manner. For instance a verbal [...]

  Facebook is rolling out a new subscribe button that will enable you to receive in your news feed publicly visible status updates from people who aren’t yet on your friend list. This same feature will also let you customize what you see from people who are on your friend list. The social network posted [...]

  First up a story from Neuromarketing and some advice you might be able to use in your own business: A vivid story can put us in a more altruistic mode, a study shows. UK researchers looked at the two ways people think about death – abstractly or specifically. They used a detailed story which [...]

Does your digital marketing strategy bring you closer with your prospect or current customer? Does it create a bond of trust with them? Does your digital communications bring your target market closer to trusting you or your company? A check for trust might just be the one check you do in your digital communications. Read [...]

  Local marketing is rapidly changing. When I see a new platform like the one we talk about today I get a little excited. First, it makes total sense. Second, it seems to be something that really can help a localized business. That tool is called Chalkboard. Chalkboard is a localized advertising platform that just [...]

  We have a great show today. First up we talk about the death of the APP. What got me thinking deeply about this was a roundup post from Adweek titled RIP Apps. Essentially as the cloud grows so does the ability to host core functionality remotely. No longer is your interaction within a closed [...]

  We are all in marketing. From the person applying for a position for a job to a someone who has a product or service. Understanding how to market ourselves and our business is one skill we all must master. I spend a great deal of time studying the masters. The masters of story telling [...]

Today we have a great show. We cover a few topics from app marketing, Apple news, YouTube updates, and a new mobile app called Want!. First up I share an opinion story from the New York Times titled In Search of the True Self. There is marketing insight here. Why? Well the more you know [...]

Today we have an update on Google Tags, CPI or cost per install for applications, and how drawing can help get to the heart of what you really feel. First story comes from Harvard Business Review on how focus groups are starting to go back to their early years of schooling: One solution to this [...]

If you are marketing today you want to be a content producer. As a content producer one of the key elements is getting people hooked on your content–making it a habit to visit your site, blog, or channel. With that in mind today we talk about what it takes to form a habit. How long [...]