Tag archive for "search"

Content Marketing

Creating Content for the 3 Mindsets of Search

No Comments 06 October 2011

Before we get started I found an interesting study on how Tablet Users Devour 48% More Internet. 3 Mindsets of Search I saw a study titled 3 Mindsets of Serach by About.com and a company called Latitude Research. I use this research to dive in a little deeper. Here’s an overview of the study: The [...]

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New Media Roundup

Subscribe Button, QR Code Idea, Blekko Grep Search

No Comments 15 September 2011

  Facebook is rolling out a new subscribe button that will enable you to receive in your news feed publicly visible status updates from people who aren’t yet on your friend list. This same feature will also let you customize what you see from people who are on your friend list. The social network posted [...]

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Marketing Secret

What Is the Zero Moment of Truth and What to Do About It

No Comments 12 July 2011

  Marketing has changed. Well marketing is always changing but the pace is picking up. What should you do about it? There’s a a new Ebook titled Zero Moment of Truth by  Jim Lecinski, Google’s Managing Director of US Sales & Service and Chief ZMOT Evangelist that lays a good foundation. We will cover that [...]

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Search Engine

New Search Features and Too Many Texts

No Comments 15 June 2011

  Google has release some new interesting search features. Now nothing new here but still very interesting. Check out the blog post or watch the videos below. First up is search by image. See video below: Next we have search by voice. I’ve tested this and it works great. Both of these features have been [...]

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Online Engagement

Google +1 and Twitter Multimedia Search

No Comments 02 June 2011

Twitter has now officially announced that it is releasing a feature to upload photos and attach them to tweets from Twitter.com. It has been rumored that Twitter would be launching such a service, and now the company has confirmed as much. Interestingly, it is powered by PhotoBucket. More here and here. Since we started rolling [...]

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Marketing Tools

Who Owns 30 Percent of Search and 2 Tools for Digital Discovery

No Comments 12 April 2011

Bing is doing what no one used to think was possible: knocking search market share points off of Google, and collecting them. Yes, Bing-powered search in the United States just broke the 30% barrier, clocking in at 30.01% in March according to Hitwise. That was a rise from its February tally of 28.48%. I also [...]

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Social Media

Google Plus One, Facebook Questions, and Your Opportunity as a Creator

No Comments 31 March 2011

Today we discuss some recent developments in the digital landscape. The first is an update to the social realm by Google. A great overview comes from Techcrunch: The button also works on the ads that appear in Google Search. If you like those and think they can be useful to friends, you can also hit [...]

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Social Media

Minimum Viable Social Engagement Strategies

No Comments 24 March 2011

Today I was fortunate to speak in at the Central Minnesota Builders Association. The subject of my talk was on marketing in social media but I covered a little bit more than that. I started with business development and how that really does play a role in over all marketing. IN today’s show I share [...]

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Social Media

Increasing Shareability and Ignoring SEO

1 Comment 23 March 2011

Today we talk about two very important subjects. What are the things you can do with your content to increase shares and should you be concerned with SEO or search engine optimization? Our first story comes form Clickz and starts Don’t worry. It’s a completely manageable condition and I’m not alone. In fact, many people [...]

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New Media Roundup

Google Farmville Fallout, Twitter SMB, and Broadcastr

No Comments 03 March 2011

More fallout from Google, Twitter making a huge small business play, and a cool new audio service that might be worth being an early adopter. Centernetworks reports that there is more fallout from Google Farmville (farm content) change: This afternoon Jason and Mahalo president Jason Rapp sent out a mass email noting that, based on [...]

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