Over the last few weeks a few people have shared with me annoyances with the software as a service model. Today we tear that apart a bit and talk about where SaaS is currently at and where it is going. I also found a few interesting stories: SAAS, or cloud computing, on-demand applications or whatever [...]

Not to be too alarmist but is digital marketing going to mature so quickly that only the large companies will be players? There are tons of changes from Google, Social to mobile. If we look back at markets from radio, Television, or even infocommercials you see how markets mature. Sure some people do say the [...]

Today we talk about a study I saw at Emarketer.com which asks the question: Does Social Media Marketing Make Sense for the Smallest Businesses? Small businesses unsure about reaching audience on social sites. Here are the questions we go over: social media is a quick way to connect with prospective customers social media is a [...]

Place Search, introduced by Google this week to organize results around geographic locations, may help consumers find new businesses nearby, but it may hurt the search marketing efforts of national marketers, said industry experts. To me this is a huge opportunity for local business. Get placed now. Read more from DMNews.com. Free or low-cost social [...]

I’m a little confused by these three stories from SmallBusinessNewz.com. Small Biz Owners See Second Recession Coming, Majority Of Small Business Owners Are Happy, and More Small Businesses To Hire New Workers. So small business owners are happy about hiring people for an upcoming double dip recession. We talk about UFC and suing and torrent [...]

I’d like to advance a hypothesis: Despite all the excitement surrounding social media, the Internet isn’t connecting us as much as we think it is. It’s largely home to weak, artificial connections, what I call thin relationships. Read post from Harvard Business Review and follow up post on Imedia Connections. The marketing perspective is going [...]

Fan Value, What is the value of a Facebook fan? Everyone has their own views on that question, but now a social media measurement firm called Syncapse has come up with an actual dollar value in a report released today (PDF link). The answer? Or view roundup. While there are any number of small business [...]

First part of the show we briefly talk about social media to answer some questions I’ve got via email. Then we dive into what I’m extremely excited about and that is Mobile marketing. I’ve had this in the back of my mind for a while now and I am finally jumping in head first. To [...]

I share a little here on what to me is a growing issue. There is all this talk about social media and new media engagement. I have no stats to back this up but I feel based on my own experience that for every 1 mention of success in social media there are 8-9 failures. [...]

Twitter, which has studiously avoided offering ad options for its popular micro-blogging site, is getting ready to roll out such a vehicle for marketers. more >> 140 Proof lets you see consumers through the lens of Twitter. We match ads to people by what they care about, using public Twitter data. Ads that succeed are [...]