Do you have an idea, maybe an application, or a piece of technology that you just think has to be out there? Maybe something in the back of your mind just waiting to be released. Today we talk about that also about an event I attended called StartUp Weekend. What is Startup Weekend? Startup Weekend [...]

Today we talk about how to build authority for your website or domain. Having an authoritative website helps you create more leads, prospects, and sales. While not difficult there are some things to keep in mind when creating authority around what you do. Today we talk a little about this and cover things such as… [...]

In today’s podcast we talk about the needs of person and how can going deeper and understanding people can help you with success in earned media. So when you share messaging, offers, products, or communication in social media you might be able to get insight. Maslow’s Hierarchy of Needs says you can predict how people [...]

Today we talk about how technology is changing. How the opportunity for processing power and connections for the average person is amazing. How we really are on the edge of a major change on how we communicate, interact, and find information. Cloud computing, mobile technology, RFID, NFC, and facial recognition are some of the things [...]

One of the hidden benefits of digital marketing is your ability to easily creating and releasing campaigns for driving your customers to buy your stuff. I call this the Arc of Marketing. Draw an arc, at the end create the sale or call to action that you want your audience do. Below the arc put [...]

What is a a secret tool you can inject into all your new media communications? Priming. Priming is a psychological term that essentially explains how an earlier stimulus influences response to a later stimulus. It works best when you the two relevant pieces of information are presented in a similar manner. For instance a verbal [...]

  First up we have some good insights from the DMA 2011. Here’s what Biz Stone said: “The mechanization of ‘flocking’ is rudimentary with birds and fish, with the behavior of one influencing all the others,” said Biz Stone, co-founder and creative director of Twitter Inc., in his keynote address today at the Direct Marketing [...]

  Today’s show we have updates on Facebook’s frictionless sharing, being a marketer and gaming social media. A few stories first: Facebook again may have gone too far in its quest to make privacy obsolete, and this time some news organizations could get burned by going along with it.  —  Facebook spent years making it [...]

  I’ve been thinking lately (sometimes I tend to do that). This whole social media thing… it’s kind of a game. Here’s what really got me thinking about this today. I’ve been watching some stats (as any good digital marketer should) and I’ve noticed some funny things on the most popular content pieces I’ve wrote [...]

  First up we cover the new social media report for Q3 from Nielsen. There are a few things we can learn from it but hopefully it shouldn’t be much if your a regular listener to the show. Here’s a excerpt from a blog post I did on it over at our website:  Facebook rules [...]